Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
lundi 30 août 2010
vendredi 27 août 2010
PUMA Social honors the After Hours Athlete
via youtube.com
A great & bold positioning by PUMA. Puma Social honors the After Hours Athlete. Forget calorie counting, fitness training, and hydration levels. PUMA Social reminds us that we are all athletes, even if the only time we run is to catch a cab home. From ping pong and foosball to darts and karaoke, PUMA Social is dedicated to after hours sports. Because we know it takes just as much effort to score a phone number as it does to score a goal. Bravo to Droga agency....
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mercredi 25 août 2010
vendredi 13 août 2010
jeudi 12 août 2010
mercredi 11 août 2010
Room 401 on MTV : fake videos have now their TV show, freaky style...
via youtube.com
I don't know why but I think it is going to be a huge success...
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mardi 10 août 2010
lundi 9 août 2010
Twitter users comment & upload content at least twice as much as average
via emarketer.com
eMarketer estimates there are 26 million monthly users of Twitter in 2010. That makes users of the microblogging service a relatively small minority of internet users, at 14.6%, and daily users are naturally even fewer in number. But their voice is disproportionately loud.
According to ExactTarget, daily Twitter users are highly active across the social web. They are about three times as likely as internet users on average to upload photos, four times as likely to blog, three times as likely to post ratings and reviews, and nearly six times as likely to upload articles.
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mercredi 4 août 2010
90% of tweets come from regular people, compared with just 8% from marketers.
via emarketer.com
Twitter may be a hot marketing channel, but it’s consumers who dominate the landscape and set the tone on the microblogging service. According to the “Twitter & the Consumer-Marketer Dynamic” white paper from digital marketing agency 360i, more than 90% of tweets come from regular people, compared with just 8% from marketers.
A major goal for marketers on Twitter is to enlist the help of those regular people in the form of brand advocacy. Brands trying to take advantage of the earned media potential on Twitter should be trying to spur both discussion and syndication—or retweets—of their content.
The white paper found that three-quarters of marketers’ tweets consisted of general information or news content. Marketers spent just 16% of their 140-character messages conversing with consumers.
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mardi 3 août 2010
Ethan Zuckerman: clever strategies to open up your Twitter world and read the news in languages you don't even know
via ted.com
Sure, the web connects the globe, but most of us end up hearing mainly from people just like ourselves. Blogger and technologist Ethan Zuckerman wants to help share the stories of the whole wide world. He talks about clever strategies to open up your Twitter world and read the news in languages you don't even know.
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
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