Creation and cultivation of ideas | smithery

via smithery.co

The art of pimping video case studies (2/2)

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Because even the worst advertising campaign will always look good in a case study video if you use enough pimping! http://vimeo.com/35698258

The art of creating a great case study videos for advertising awards...

via slideshare.net

A clear, and great presentation about creating a great case study videos for advertising awards...

INFLUENCE: understanding the new rules

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Another great presentation from Mobile Youth...

Marketing fact vs Marketing fantasy

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A great video trying to explain what is "Anonymous"?

via mashable.com

CHART OF THE DAY: Apple Is Now Twice As Valuable As Google

via businessinsider.com

No wonder that Google bought Motorola... Is mobile going to be the big coming fight...

Waking up in the Post Social Media Era

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Fotoshop by Adobé!

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Mobile.Free.fr Veuillez patienter pour le buzz du jour...

via mobile.free.fr

Man Embraces Useless Machines, and Absurdity Ensues

via nytimes.com

Great artist and great articles from the NYTimes!

Nice! Learn how to make a viral video with Jalouse Magazine :)

Une Fille Comme Les Autres from Jalouse blog on Vimeo.

via nellyrodilab.com

I thinkJalouse found a great, sweet, fresh idea to do a viral video while keeping it premium...A great example that is not very common in the newspaper industry...

Nice work! Breeefff, \Auditoire présente ses voeux

via ffd.auditoire.fr

IKEA great Buzz Marketing action : The Facebook BIG Sleepover

After finding a Facebook group with almost 100,000 people called “I Wanna Have A Sleepover In Ikea“… IKEA themselves created a competition for their Facebook Fans to be part of a giant sleepover at the Essex IKEA store for 100 people. What a great way to turn fans into advocates. Not only was it a PR stunt, but a great way to actually have people test out products like mattresses for longer than 10 minutes! Complete with a sleep expert on hand for advice.

via digitalbuzzblog.com

This is a great example of guerilla marketing that not only generates a great amount of PR but engages with brands fans (show them that the brand listen to them by responding to a 100.000 Facebook group dream), creates ambassadors (think how vocal and passionate will be the participants) and even spread a key message : take more time to choose your mattress.... Great job!

100 Trends that define Youth Mobile Culture in 2012 (PartI)

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Epic #Fail2 (la suite) pour la LaRedoute!

via twitpic.com

Après avoir affiché un homme nu à l'arrière plan d'un visuel pour la promotion d'un T-shirt enfant, il s'avère que le nouveau visuel de ce Tshirt contient juste une énorme faute d'orthographe..... Avec LaRedoute "enjoy holydays" (au lieu de holidays)... Bref si vous voulez des enfants bilingues passez votre chemin ;) Allez qui nous trouve un 3ème #fail?

Epic #Fail de La Redoute : le 1er bad buzz de l'année 2012?

via lefilgrenoblois.com

Mauvaise plaisanterie ou impardonnable faute d'inattention? Un internaute plus attentif que les autres a plus que sursauter en identifiant un homme nu à l'arrière plan d'une page du site La Redoute montrant des enfants sur une plage pour faire la promotion d'un T-shirt manches courtes....En tous cas le (bad)buzz fait déjà le tour du web... La marque vient de changer la photo.... A votre avis, aurait-elle dû prendre d'autres mesures?