via zukunft.fr
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mercredi 9 juin 2010
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All the latest trends regarding the Future of Retail by PSFK
via slideshare.net
Wow, a great summary of the latest marketing trends and experiments... nice job PSFK.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mardi 1 juin 2010
Addressing Obstacles to Increased Online Ad Spend - eMarketer
via emarketer.com
“To advertisers, TV still matters,” said John Shelton, president and CEO of STRATA, in a statement. “But just as radio gave way to television, we can see that TV is slowly giving way to digital.”
Mr. Shelton said that there is still a perception that digital has its limitations in reach and effectiveness and must still be used with traditional media like TV. But he added that “the trend is clear” and digital will continue its rise.
For now, the biggest obstacle to growth is lack of advertiser demand, cited by 36% of ad agencies. More than one-quarter complained about the channel’s effectiveness—typically considered one of its positive qualities.
Despite these perceptions, 69% of agencies said their clients were more focused on digital than last year, compared with just 9% that said attention was decreasing.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
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