Publication Lifeblog

jeu. 28.09.2006 12:18 28092006

On the way to Geneva...

After Luxembourg, Paris, St Tropez, Im pursuing my buzz marketing evangelization week towards Switzerland this time! Buzz Power!

St tropez

lun. 25.09.2006 19:21 25092006(001)

St tropez

TV is in Da Agency

More to come soon..

Flashback : Prytanée National Militaire de la Flèche

It has been 10 years I did not had the opportunity to stop at La Fleche (a small city near LeMans) & more precisely to the Prytanee National Military Academy... Yes, you may be surprise but as some others bloggers such as Frogita or JB, I am an ex "Brution" or Nass, as the students called themselves.

For those who don’t know the PNM is a very intense experience, from which you keep memories for a lifetime. Even 40 years after, most “Brutions” still talk with emotion & pride about their years in this Old Military Institution (created in 1808 by Napoleon!). And each year alumni come by to during one night called the Gala Brution.

One of the key elements of the Prytanée is the importance of traditions and folklore (If I can call it like that) among the students. From the way you dress, to the one you communicate with other students, there are hundreds of details that each of the students knows and respect…

Last Saturday it was 10 years I did not stop at the Prytanée. 10 years without being into contact. Just imagine how fast and big things can change in 10 years. I was curious to see how things had evolved and contacted one of the students for a drink. Believe it or not, but despite ten years of administration pressure to stop students to keep their traditions… they have been passed from students to students during these 10 years without barely a change… and most of these traditions are much more older than that.

As a viral marketing professional I am just amazed about this… More than a simple message, a complete set of complex behaviors, habits & songs has just spread like a virus from one generation to another without weakening at all… Not too bad for such an old institution...

Do you know Amanda Fromici

I just met Mry and Amanda Fromici at a movie Avant Première on tuesday night... I did barely did not reckognize Amanda who is far from her crazy-entertaining character in a serie of funny videos on WAT.TV. Have a look for yourself :

Amanda à l'hippodrome
Envoyé par amanda-fromici

Communication is a matter of perception

I am always astonished by the difference that may exist between the message we want to promote as a marketer or advertiser and its perception by the public.

Last week at the Marketing Show, one of the other speaker, Bill Carney (both a renown University Professor & an amazing speaker aka Professor Bling (sic)) showed us a great example brilliantly illustrating the subject.

Here is a test. If you click on this image below you will see a video of 2 basketball teams. A white team and black team. Look with a lot of attention... I challenge you to tell me the exact number of time the WHITE team members have exchanged the ball...

Click here and count the number of exchange between the members of the white team...

A great example of Conference Presentation

I always think I tend to say too much on a power point slide. Dick Hardt, Founder & CEO of Sxip Identity, is just the perfect example on how to master a speech with slides never containing more than 2 words or pictures. Even if it means lots of slides ;)

His presentation at OSCON 2005 Keynote (very "Lawrence Lessig" style) about Identity 2.0 is just brilliant and definitely supports his ideas.

Meeting in Cergy

More to come soon...

Marketing Show / Geneva

I was pleased to animate a workshop dedicated to buzzmarketing, blog and viral marketing. Brands in Switzerland seem to be really interested in the subject...