Communication is a matter of perception

I am always astonished by the difference that may exist between the message we want to promote as a marketer or advertiser and its perception by the public.

Last week at the Marketing Show, one of the other speaker, Bill Carney (both a renown University Professor & an amazing speaker aka Professor Bling (sic)) showed us a great example brilliantly illustrating the subject.

Here is a test. If you click on this image below you will see a video of 2 basketball teams. A white team and black team. Look with a lot of attention... I challenge you to tell me the exact number of time the WHITE team members have exchanged the ball...

Click here and count the number of exchange between the members of the white team...