Buzzcast#32 / Matt Rowley / The Central Group

Interview of Matt Rowley, Managing Partner for the Central Group, who is one of the expert for word of mouth marketing in the pharma industry. Matt explains how brands should not focus their effort on enforcing an advertising message but on how to generate a maximum of owrd of mouth.

This interview was done by Vanksen, during the International Word of Mouth Conference organised by the Brand Science Institute in Amsterdam the 10th and 11th of may 2007.