jeudi 1 novembre 2007

How far is too far to generate buzz? (Germany)

Japanophile_deutsch



The latest cover of "Deutsch", the international Lifestyle Magazine (created by Jung & Matt Agency) is creating a huge reaction and buzz in Germany. You can access the animated debate on Off-the-Record, the blog of Horizont (the german advertising magazine like Strategies in France or AdAge). Provocation and sex are 2 sure ingredients to generate buzz... but how far is too far? What do you think?





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