Advocacy & Web2.0 rule! Tv sucks!

- Advocacy, key driver of brand growth according to new European research
- Online Buyers Seek Out User Reviews
- Interactive Advertising Revenues to Reach $147B Globally, $62.4B in US in 2012
- More New Media, Less TV for Kimberly-Clark and Unilever
- Sony Ericsson move online in its marketing mix to 25%!
- Podcasts aren't Just for Young Nerds