62% of marketing professionals think that creating word-of-mouth or viral campaigns has great potential to impact their business

62% of marketing professionals think that creating word-of-mouth or viral campaigns has great potential to impact their business :

... but social-related ad spending continue to lag behind the audience:

... some are even avoiding to buy ads on social media...

Smart move from people who know how to avoid "trendy gadgets" or scared marketers lost in a digital world?

- Via Emarketer