Join Crispin Porter + Bogusky, Fallon, Virgin, Nike,... at THE INTERNATIONAL MARKETING 2.0 ROI CONFERENCE in Paris on the 30-31st of March

After a successful first edition in Paris last year, Vanksen is co-organizing the Marketing 2.0 Conference, which will give you the opportunity to exchange ROI and Marketing 2.0 ideas with more than 50 internationally-recognized speakers. The conference includes a real who’s-who of brands and agencies that have shaken up the digital marketing world, made buzz, and had the most social media ROI success.

The presentations will discuss better ways to make use of web, buzz, viral, and social media communication strategies. On the program: an anthology of concrete examples, business case studies (with figures), open discussions between marketing directors, advertising experts, and web professionals about the best way to face the changes in today’s marketing landscape.

Agency and advertiser experts will explain different online campaign ROI measurement tools, as well as how to integrate social media into your online strategy and how to run online brand communities :

- Crispin Porter + Bogusky: Steven Erich, Partner / Group Account Director
- Fallon: Michael Wall, President International 
- Nike: Martina Zavagno, Digital Marketing Manager
- Virgin: Alex Hunter, Head of Online Marketing for the Virgin Group
- Ford Motor Company: Scott Monty, Head of Social Media
- Lego: Conny Kalcher, Vice President Consumer Experiences
- Forrester: Mary Beth Kemp, Principal Analyst
- Netvibes: Stefan Lechere, Vice President European Business Development
- Dailymotion: Frederic Bellier, Senior Vice President
- Vanksen|Culture-Buzz & BuzzParadise: Emmanuel Vivier, CEO and Founder
- Fred Cavazza, Independent consultant and Social Media specialist
- BzzAgent: Dave Balter, President and Chief Executive Officer
- Azoomma Marketing Lab: Inus Hwang, President
- Brand Science Institute: Nils Andres, CEO  
and many other internationally-recongized experts

The complete list of speakers is available here.

300 places are on sale exclusively through the conference’s official website: www.marketing2conference.com.