Why You Need a Strategy for Social Media - eMarketer

via emarketer.com

“Instead of researching the best ways to engage, many businesses create accounts across multiple social networks and publish content without a plan or purpose. However, businesses that conduct research will find a rewarding array of options and opportunities.”

—Brian Solis, founder and principal, FutureWorks, in a blog post on Mashable, January 11, 2010

Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert