via vimeo.com
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mardi 29 juin 2010
lundi 28 juin 2010
How Consumers Interact with Brands on Social Networks - eMarketer
via emarketer.com
“More than half of all Internet users now use social networks, and the percentage of social network users who talk about companies, either in organic conversations or on branded company pages, is growing,” said Ms. Williamson. “Consumers do pay attention and they do value positive interactions with companies.
“But while people trust their friends for advice and use social networks as part of their research process, social networks are long way from replacing search, if they ever will, as a source of information leading to a purchase.”
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
vendredi 25 juin 2010
mardi 22 juin 2010
mercredi 16 juin 2010
mardi 15 juin 2010
lundi 14 juin 2010
Youtube + Guggenheim Museum = YouTube Play
Check out this website I found at youtube.com
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
vendredi 11 juin 2010
80% of US teen Internet users visit social networking sites at least monthly
via emarketer.com
Reaching teen influencers will mean taking advantage of earned-media opportunities and word-of-mouth that comes from highly trusted friends. Influencers are more likely than other teens to recommend a variety of products to their friends.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mercredi 9 juin 2010
lundi 7 juin 2010
jeudi 3 juin 2010
mercredi 2 juin 2010
All the latest trends regarding the Future of Retail by PSFK
via slideshare.net
Wow, a great summary of the latest marketing trends and experiments... nice job PSFK.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mardi 1 juin 2010
Addressing Obstacles to Increased Online Ad Spend - eMarketer
via emarketer.com
“To advertisers, TV still matters,” said John Shelton, president and CEO of STRATA, in a statement. “But just as radio gave way to television, we can see that TV is slowly giving way to digital.”
Mr. Shelton said that there is still a perception that digital has its limitations in reach and effectiveness and must still be used with traditional media like TV. But he added that “the trend is clear” and digital will continue its rise.
For now, the biggest obstacle to growth is lack of advertiser demand, cited by 36% of ad agencies. More than one-quarter complained about the channel’s effectiveness—typically considered one of its positive qualities.
Despite these perceptions, 69% of agencies said their clients were more focused on digital than last year, compared with just 9% that said attention was decreasing.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
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