How Consumers Interact with Brands on Social Networks - eMarketer

via emarketer.com

“More than half of all Internet users now use social networks, and the percentage of social network users who talk about companies, either in organic conversations or on branded company pages, is growing,” said Ms. Williamson. “Consumers do pay attention and they do value positive interactions with companies.

“But while people trust their friends for advice and use social networks as part of their research process, social networks are long way from replacing search, if they ever will, as a source of information leading to a purchase.”

Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert