Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mercredi 29 septembre 2010
dimanche 26 septembre 2010
Social Media Working Better for Retention Than Acquisition - eMarketer
via emarketer.com
While marketers started out in 2008 spending similar amounts on branding, customer loyalty and customer acquisition, by 2009 customer acquisition budgets had failed to grow as quickly as the others. Customer acquisition budgets more than doubled twice between 2008 and 2010, but they still lagged behind the even more dramatic growth of spending in other areas.
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
Remove Hands When No Longer Strangers - PSFK
via psfk.com
Nice street art... This bit of interactive street art has recently been spotted all over New York City. The creator is unknown, but a small line of text at the bottom says “Living Exercises.”
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mercredi 22 septembre 2010
Blending Paid, Owned and Earned Media for Branding - eMarketer
via emarketer.com
“Each medium offers distinct advantages, and it is important that all work together,” said David Hallerman, eMarketer senior analyst and author of the new report “Brand Marketing Online: Paid, Owned, Earned.” “The best approach is holistic, where each channel supports the others, as when paid advertising produces earned word-of-mouth, which stimulates traffic to owned microsites.”
While online has been primarily a direct-response-focused space, the trend toward more brand-focused spending is clear. By 2014 nearly 42% of online ad dollars in the US will be spent on branding.
Video and banners, along with search, make up the major paid-media online formats, with which marketers can spread their messages far and wide. Company websites and blogs, along with in-house email lists, provide the owned component, where marketers have complete control over messages and can offer content that fulfills their overall goals. And while word-of-mouth has always been a key driver of purchase decisions, earned media also has new importance with the rise of social media.
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
vendredi 17 septembre 2010
lundi 13 septembre 2010
40% of brand marketers think social creates new challenges to maintaining brand integrity
via emarketer.com
According to a study from branding agency MiresBall and KRC Research, 40% of brand representatives around the world felt social media posed new challenges to the integrity of their brand. More than a third said that social networking sites affected brands significantly enough to bring about changes in marketing strategy.
The report suggested that attempts to find superficial social success might be leading brands to create a presence on networks that did not fit with the brand’s personality or use other inappropriate campaigns in the hopes that one would go viral, even if it did not truly convey the brand’s message.
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
lundi 6 septembre 2010
jeudi 2 septembre 2010
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