Social Media Working Better for Retention Than Acquisition - eMarketer

via emarketer.com

While marketers started out in 2008 spending similar amounts on branding, customer loyalty and customer acquisition, by 2009 customer acquisition budgets had failed to grow as quickly as the others. Customer acquisition budgets more than doubled twice between 2008 and 2010, but they still lagged behind the even more dramatic growth of spending in other areas.

Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert