Don't miss "China Connect" conference about online and offline marketing in China (Paris June 16-17)

Don't miss "China Connect" conference about online and offline marketing in China - Paris, June 16 & 17 http://bit.ly/hNxuy1

« TIME TO ENGAGE WITH CHINESE CONSUMERS »

Pre-Programme. New speakers will be announced. Keynotes and panels will be determined later in May

 

DAY 1 – Thursday, June 16th, 2011

8.00-09.00:     Registration, Light breakfast

9.00-09.15:     Welcome address

9.15-10.45:     THE MODERNIZING CHINESE CONSUMER

- A SEGMENTATION BASED ON CITY TIERS, DEMOGRAPHICS, VALUES, PRODUCT USE HABITS
 - FOCUS ON CHINESE YOUTH : TRENDS AND INSIGHTS

With: Linda TAN (ZENITH OPTIMEDIA), Sam FLEMMING (CIC)

10.45-11.00:     Networking Break

11.00-13.00:     BRAND BUILDING IN CHINA

- THE CHALLENGES OF PRODUCT CONCEPT, NAMING, SLOGAN and VISUAL BRANDING

 - IS YOUR BRAND READY TO COMPETE WITH LOCAL CHINESE BRANDS:

 

 - MARKETING TO RURAL CHINA

 

With: Louisa LU (DAPHNE INTL), Marie DUVAL (UNILEVER), Brice AUCKENTHALER (TILT IDEAS), Linda TAN (ZENITH OPTIMEDIA), Xiaoman PANG (PANG&ASSOCIATES), François PETAVY (eYEKA), Seth GROSSMAN (CARAT), Nathalie OMORI (ZHENJI), Sam FLEMMING (CIC)

13.00-14.00:     Lunch Break

14.00-14.30:      I – INTRODUCTION TO CHINA MEDIA LANDSCAPE 

 - A PANORAMA of TV, and Press/Out Of Home/Radio/Cinema/Taxi 

With: Seth GROSSMAN (CARAT), Valeria LLOPIZ (ELLE), Nathalie OMORI (ZHENJI)

14.30-16.00:       II – INTRODUCTION TO CHINA DIGITAL AND SOCIAL MEDIA LANDSCAPE  (1/2)

- A PANORAMA of Search, Bulletin Board Systems (BBS), IM, Blogs, Online video sites and Gaming

- THE SURGE OF E-COMMERCE : from popular online e-commerce categories to a global online market, with trends on group buying

- SINA WEIBO (micro-blogging), THE INTERNET PHENOMENON 

- ONLINE VIDEO SITES: how to monetize legal, original and quality (branded) content ?

16.00-16.15:        Networking Break

16.15-17.00:

- CHINESE PEOPLE ARE CHECKING-IN: THE GROWING SUCCESS OF LOCATION BASED SERVICES (LBS)

- BEYOND OWNED AND PAID MEDIA : HOW TO LEVERAGE SOCIAL MEDIA INTELLIGENCE, DRIVE ONLINE INFLUENCE INTO OFFLINE BUSINESS & BRANDING 

 

With: Seth GROSSMAN (CARAT), Bryce WHITWAM (WUNDERMAN), Jan VAN DEN BERGH (HOLABA), Louisa LU ( DAPHNE INTL), Sam FLEMMING (CIC), David LIU (JIEPANG)

 

17.00-18.00:         II- INTRODUCTION TO CHINA DIGITAL AND SOCIAL MEDIA LANDSCAPE (2/2)

Going Mobile : the 1st worldwide Mobile market 

 

- A PANORAMA of operators, SMS/WAP industry and ad spendings

- CHINA MOBILE INTERNET, how to engage with 250 millions users

 

With: Warwick HILL (3RD SPACE UK), David LIU (JIEPANG)

 

18.00-19.00:          One2one meetings

 

 

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DAY 2 – Friday, June 17th, 2011

8.00-9.00:         Registration, Light breakfast

9.00-10.30:       BRAND EXPERIENCE IN CHINA (1/2)

- FROM CONTENT TO CONTEXT

 - TV: THE RISE OF SPONSORSHIP SOLUTIONS THROUGH BRANDED CONTENT AND PRODUCT PLACEMENT

Spendings and Trends, Legislation and Process, Case studies

- CELEBRITY ENDORSEMENT: from western to chinese models for Global brands

With: Seth GROSSMAN (CARAT), Bryce WHITWAM (WUNDERMAN), Jean MONCAUT (TV ONLY) 

10.30-11.00:     Networking Break

11.00-13.00:    SOCIAL BRAND EXPERIENCE IN CHINA (2/2)

 

 

- SOCIAL GAMING ADDICTION

- UGC, GROUP BUYING, SOCIAL SHOPPING and LBS : empower your consumers and fans to become brand advocates and drive sales

- WEB and MOBILE BRANDED ENTERTAINMENT: case studies, ad funded mobile tv&programmes, mobile branded games and apps… 

With:  Sam FLEMMING (CIC), Louisa LU (DAPHNE INTL), Warwick HILL (3RD SPACE), Bryce WHITWAM (WUNDERMAN), Jan VAN DEN BERGH (HOLABA), David LIU (JIEPANG), Stéphane GALLIENI (Balistik*Art, BUZZ2LUXE),

13.00-14.30:    Lunch Break

14.30-17.00:    PRESTIGE BRANDS : how the ever growing luxury market impacts Chinese marketing, advertising economics and consumer behavior.

- MAPPING THE LUXURY BUYER

- FROM OFF LINE EXPERIENTAL SHOPPING TO E and M-COMMERCE

- RISKS AND WINNING STRATEGIES : from google centric approaches to Branded online communities and mobile experiences

- THE RISE OF LOCAL LUXURY BRANDS : how western luxury houses will keep up brands’ preference with wealthy chinese craving luxury’s heritage

With: Nathalie OMORI (ZHENJI), David LIU (JIEPANG), Valeria LLOPIZ (ELLE), Seth GROSSMAN (CARAT), Stéphane GALLIENI (Balistik*Art, BUZZ2LUXE), Xiaoman PANG (PANG&ASSOCIATES),Sam FLEMMING (CIC), David LIU (JIEPANG)

17.00-18.00 Networking Break

One2one meetings

 

More info : http://bit.ly/hNxuy1