Marketers Lessen Focus on Facebook Compared to Rest of Web

via emarketer.com

When it comes to advertising budgets, Facebook is also not as popular as it once was. A June 2012 study from Advertising Age and Citigroup found that 72.8% of US marketers said their overall social media ad budget would increase in the coming year, but only 56.4% said the same of their Facebook advertising budget. Also, 4.3% said they would decrease their Facebook advertising budget, compared to only 1.9% who said the same about their overall social media budget.