Study: New PR Hires Must Blog, Tweet & Use SocNets

via marketingcharts.com

In what marks a dramatic shift away from a mainstream-media approach to public relations, PR hiring managers in the US now say it is nearly as important for prospective hires to have social media savvy as it is for them to have traditional media-relations skills, according to a survey by iPressroom.

Among those responsible for hiring PR and marketing employees, 82% of respondents say mainstream media relations expertise is either important or very important, while more than 80% say knowledge of social networks is either important or very important.

The research also suggests a potential gap in online communications strategy at most organizations, since the channels with the greatest reach and adoption levels - email and search engine optimization - do not appear to be the most important channels in practice.

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Trendrr: YouTube's Back Catalog KILLS Pro Content - (Advertising Age)

Twilight vs. Harry Potter vs. Star Wars Three Year Old vs. Evolution of Wedding Dance vs. Funny People (YouTube Views Per Day)

Key: Twilight - Official Trailer New Movie 2008 (source: YouTube Views Per Day) OFFICIAL Harry Potter and the Half-Blood Prince Trailer 6 (source: YouTube Views Per Day) Star Wars according to a 3 year old. (source: YouTube Views Per Day) Brian & Katie's Evolution of Wedding Dance (source: YouTube Views Per Day) Funny People - Official Trailer (source: YouTube Views Per Day)

This week's chart takes a deep dive into YouTube data to compare recent daily views for five videos -- and the stats are totally scary not only for purveyors of pro content but for the bean counters at YouTube's parent company, Google. A few observations:

• "Star Wars According to a 3-Year-Old" -- you've seen that video already, right? Chances are, yeah, because it's been viewed more than 12 million times as of this writing, and it's been on YouTube since February 2008. You'd think it'd be more or less played out by now, but no! On Monday alone, for instance, 10,091 people watched it -- which isn't that much less than the total for the official trailer for the movie "Funny People," which had 15,910 views on Monday and is generally on a steep downward slope.


• Truly mind-boggling: An amateur wedding video, "Brian & Katie's Evolution of Wedding Dance," first posted on YouTube on Nov. 9, 2007, and closing in on 9 million views total, had a one-day peak so far this month (on Aug. 3) of 87,878 views -- leaving pro content such as the official trailers for "Funny People," "Harry Potter and the Half-Blood Prince" and "Twilight" in the dust. Now, keep in mind that Harry Potterheads and Twi-hard fans tend to disseminate various bootleg versions around the web, so surely these trailers are getting more views than the official-trailer tallies suggest, all told. But still!

What's it all mean? Funny toddlers and dorky dancing couples in all their non-monetizable glory will live forever -- draining money (for server costs) from YouTube/Google's coffers until the end of time. Because people will never, ever tire of them. Ever!

It's only going to get worse when Brian and Katie have kids and they start doing funny dance videos too, or when that 3-year-old "Star Wars" analyst grows up and has a 3-year-old of her own -- who will proceed to break the billion-views mark with her hilariously adorable deconstruction of, like, J.J. Abrams' remake of "Star Wars" (coming to a theater near you in 2028).

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Dumenco's Trendrr Chart of the Week is produced in collaboration with Wiredset, the New York digital agency behind Trendrr, a social- and digital-media tracking service. More background here. A basic Trendrr account is free; Trendrr Pro, which offers more robust tracking and reporting tools, comes in various paid flavors (get the details here).

Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.

via adage.com
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Online Video Ads Are Creative Conundrum

Alan Schulman, Founder and Chief Creative Officer (The Digital Innovations Group), has 2 good points in this interview for Emarketer about Online Video Ads :

1. marketers aren’t spending 5% to 8% in a media channel where consumers are spending, in some cases, 30% to 40% of their time.
2. The problem is, will it generate dollars? As Jeff Zucker [president and CEO of NBC Universal] says, "you don’t want to trade broadcast dollars for digital pennies". I think we don’t have an economic model for how to build a sustainable standalone digital video ad business.

Source : Emarketer

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Marketers Embrace Twitter over Facebook - eMarketer

via emarketer.com

According to the study, which looked at corporate blogs in addition to Twitter and Facebook profiles, about one-fifth of Fortune 100 firms only used one of the three channels. Those companies were overwhelmingly likely to choose Twitter (76%) over Facebook (14%) or blogging (10%).

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17 Days before BurningMan Festival

via flickr.com

More info on www.burningman.com

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Wolfram Alpha Computes Cheating Girlfriend [Parody Video]

via mashable.com

A fun parody video regarding Wolfram Alpha, the “knowledge engine” that helps you find specific factual information in ways that Google (Google) can’t... when are the search engines going to be to accurate?

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Marketers Court Female Bloggers - eMarketer

via emarketer.com

This article is definitely in line with what we have been seeing with Buzzparadise.com in 12 countries in the past 3 years regarding influential female bloggers...

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