Online Video Ads Are Creative Conundrum

Alan Schulman, Founder and Chief Creative Officer (The Digital Innovations Group), has 2 good points in this interview for Emarketer about Online Video Ads :

1. marketers aren’t spending 5% to 8% in a media channel where consumers are spending, in some cases, 30% to 40% of their time.
2. The problem is, will it generate dollars? As Jeff Zucker [president and CEO of NBC Universal] says, "you don’t want to trade broadcast dollars for digital pennies". I think we don’t have an economic model for how to build a sustainable standalone digital video ad business.

Source : Emarketer

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