Thanks to François Kermoal (who is Chief Redactor of the number One Advertising Magazine in France: Strategies, too) to have invited me to speak during the last edition of his TV show "La Pub et le le beau temps". I had the pleasure to be there with Geoges Mohammed Cherif from BuzzMan, one of our very creative competitor (have a look at their latest provocative video for Choc Magazine using the "Delarue Scandal"). Off course since it is TV it was easier to only talk on the creative part of the Word of Mouth Marketing industry and it was maybe not the best place to explain the buzz via opinion leaders and consumers advocates... However it is nice to see that French Media cover more and more the "buzz-viral-blog marketing" subject....
PS : I promise I wont ever again use "effectivement" in one out of 2 of my sentences ;)
Aucun commentaire:
Enregistrer un commentaire