Buzzcast#37 / Sven Rusticus / Icemedia (Netherlands)

Interview of Sven Rusticus, Founder and CEO of Icemedia (Netherlands) who create personnalized media concepts to generate word of mouth. Teens can for example order for free personnalized business cards sponsored by a a brand, travelers can create a personnalized tag for their luggages,...

This interview was done by Vanksen, during the International Word of Mouth Conference organised by the Brand Science Institute in Amsterdam the 10th and 11th of may 2007.