If you don't know the differences and advantages of whole against silk, if you don't know what is a super 130, or why choosing coton over flax... you should have come with me to a workshop organized by Smuggler for a selection of "happyfew" executives. Indeed this brand of "sur mesure" suits and shirts have decided to adopt a marketing 2.0 approach by inviting some ambassadors to learn about the art of making a perfect suit.
The men of my group were therefore delighted to have a detailled crash course about textile the other night... Next workshop will be on betatesting their future website and application (don't look at their old website http://www.smuggler.fr). It seems Smuggler is working really hard to understand customers expectations and to look forward including them very early in the marketing process... good job! I will let you know about the coming steps of this marketing experiment...which I hope will be as successful as the one of "English Cut" thanks to the talent of Hugh Mc Leod aka Gapingvoid. Thanks again to Benjamin for his patience and his passion...
More photos on my Flickr...
No free suit? :)
RépondreSupprimer