ven. 16.11.2007 10:16 16112007(001)
vendredi 16 novembre 2007
jeudi 15 novembre 2007
jeudi 8 novembre 2007
Interviewed by Newzy about "Office LipDub"
Newzy Magazine interviewed me regarding of the new buzz trend "Office Lip Dub". Started by Connected Ventures and imported in Europe by Heaven, this new digital phenomena is now spreading to other communication agencies, startups and media...
Read the whole article here : http://www.newzy.fr/index.php?option=com_content&task=view&id=2891
vendredi 2 novembre 2007
In the media : NY Times, Technikart, Stratégies, Elle, TF1
French Media have been nice with me and Vanksen|Culture-Buzz these past days and weeks... After an amazing article in the New York Times... and a complete profile in Stratégies...
I have the pleasure to have been quoted in Technikart latest edition about the "débuzz" (use of buzz against brands and products).
BuzzParadise was mentionned in Elle Magazine & I was invited to speak about buzz marketing for TF1 (it was short but it is cool nonetheless) for their 8pm News show (big prime time in France) of tonight...
Without being totally egosatisfied (at leats yet), it is nice to see that this hard working year for all the vanksen team and myself (VanksenGroup have grown from 21 to 85 talents in a year with new offices in Germany, USA, Hong Kong,..) is paying off.
And during the same time.. Mr Dream is on tv too because of his funny video about the iphone...
UCE Magazine : a very nice online luxuruy publication
When surfing the web today, I just discovered UCE Magazine, a magazine dedicated to bringing a richer lifestyle experience to the world through Fashion, Design and Culture... Outside a small bug to access the latest issue (you will have to fight with your antipopup)... UCE succeeded to offer a smooth and highly graphic navigation within its eyecatching content...
Speaking at Strategies "Entreprise 2.0" Seminar
If you are interested in Entreprise 2.0, i.e. the use of 2.0 technologies such as wiki, blogs, social networks, second life,... to improve business collaboration, join us at Strategies seminar in Paris about Enterprise 2.0, the 3rd and 4th of december : http://conferences.strategies.fr/entreprise20/. I will be speaking to present the ArcelorMittal Webtv we have been launching this year for the worldwide leader of the Steel Industry (330,000 employee).
Rende-vous le 3 et 4 déc 2007 pour la conférence Stratégies sur l'entreprise 2.0 : wiki, réseaux sociaux, Second Life, blogs,... si vous voulez découvrir les dernières innovations en matière de collaboration et communication interne, rejoignez nous : http://conferences.strategies.fr/entreprise20. J'interviendrai à propos du projet de webtv que nous avons mené pour ArcelorMittal, le leader mondial de l'acier avec 330.000 employés.
jeudi 1 novembre 2007
How far is too far to generate buzz? (Germany)
The latest cover of "Deutsch", the international Lifestyle Magazine (created by Jung & Matt Agency) is creating a huge reaction and buzz in Germany. You can access the animated debate on Off-the-Record, the blog of Horizont (the german advertising magazine like Strategies in France or AdAge). Provocation and sex are 2 sure ingredients to generate buzz... but how far is too far? What do you think?