People from all over the world joined us at the Marketing2.0 Conference... There were even some from Belgium like Caroline Maerten from Rolling Talks who decided to podcast me for the Interact Congress Blog. This is the blog of the Interact Congress for Online Advertising and Media in Europe, that will take place in Berlin on 2-3 June 2008 under the tagline “Connecting European E-Marketing“.
Emmanuel Vivier, CEO Vanksen group from Rolling Talks on Vimeo.
Mary Beth, Forrester Research principal analyst regarding word of mouth marketing & web2.0 has been podcasted too. Mary Beth is explaining Forrester POST approach. POST stands for People, Objectives, Strategy, Technology. An interesting simple & efficient method to start with dealing with 2.0 for a brand :
Mary Beth Kemp, Forrester Principal Analyst from Rolling Talks on Vimeo.
Despite Flemish name, a 100% Frenchie coming from adopted exotic Belgium ;)
RépondreSupprimerI'm still looking for European cases showing Social Media development. Anyone interested, please contact me. Hope to see you in Cannes Emmanuel!