Top links | 10th of July 2008 (Brand Reputation + Viral & WOM)

Please find below some of the most interesting links I have been browsing the past days :

Brand reputation & monitoring

• The most reputable company in America is Google, which toppled Microsoft from the top perch in the 2007 Harris Interactive Reputation Quotient study released today -- and sent it tumbling all the way down to No. 10. Google, which wasn't even on the list four years ago, came in first, with a score of 81.85. Google's victory shows that a company that spends nothing on advertising can still be the most positively perceived by consumers. According to the study, 71% of consumers said the reputation of corporate America is either "not good" or "terrible."



• 4 tools to check your online visibility (french)



• The X Factor: Is buying your brand name a losing battle?



• Nextedia launches Smalltalks, a Web 2.0 monitoring tool (French)

Viral, buzz & Word of Mouth Marketing

• What it takes for an ad to go viral



• Twitter Gets Help from Bezos. Funds from the Amazon founder and Spark Capital will help the "stressing" microblogging outfit rebuild its technology



• Microsoft Goes Social to Push E-Mail, IM



• Consumers Seeking Products Online Share Findings via WOM



• Frédéric Cavazza explains why he is leaving Wikio ranning (French)



• Fake Blogger Promotes Microsoft Products for Charity



• How much is worth a consumer's conversations? About 50 cents.



• How To: A Beginner's Guide to Building Web Widgets



• About sponsored blog posts + here and here(French)



• The EU comission challenged by User-generated content and weblogs



• Quand les journalistes apprennent aux blogueurs à devenir des médias (French)