Marketing during recessions
Financial crunch & depression is upon us. How should brands & marketers react?
- Consumer-spending drops big, 1st GDP Quarterly Decline since 91.
- Traditional media budgets are going down, online advertising is up. A trend confirmed by Publicis CEO or in the UK.
- The french AAC latest advertising numbers
- For some 2009 might even be the year of online brand marketing
- B2B Marketing budgets showing resilience
- WSJ says experimental ad budgets are getting cut
- Search Engines Marketers remind us that SEO & SEA is a recession panacea. So is research advertising. Some others invite you to check if it is not the time to fire your seo agency? But managing paid SEA is not an easy job for many brands.
- Fullsix launched a blog about marketing during crisis
- Startup are starting to layoffs (starting with Seesmic). Razorfish fired 40
- Like far too many companies these days, Zappos.com recently laid off a notable chunk of its workforce. What made Zappos different about its layoff was its level of public transparency about it, Zappos even has used twitter to announce the jobs cut.
- Marketers increasingly bypass traditional business model and adopt media agencies as their newest ad agencies
- In some cases as the lines blur, digital agencies are taking lead
- Not all online media companies will survive the ad recession. Many web 2.0 start-ups which revenues are ad based might die and bloggers will be affected by the ad crash
Word of mouth & viral marketing
- Online reviews second only to word-of-mouth in purchase influence
- Blogs influence consumer purchases more than social etworks
- Branded content is not always easy as AT&T's iJustine Web Series might be forced to conclude
- Google is jumping in the branded content wagon
- Competition wants to imitate Hulu branded content model
- Will video search ads be youtube's money mint? Google's Video-Sharing Site Is Racking Up as Many Queries as Yahoo
- Tips for successful media seeding
Thanks for share links :)
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