Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
jeudi 27 août 2009
lundi 24 août 2009
7 Days before BurningMan Festival
via flickr.com
Crude Awakening: Burningman Huge Fireball erupts into flame at the burning man 2007. Source : http://www.flickr.com/photos/aeionic/1353566586/sizes/l/
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
vendredi 21 août 2009
mardi 18 août 2009
Blogging is back, thanks to Posterous | Blog | Econsultancy
Posted 12 August 2009 13:21pm by Chris Lake with 5 comments
We’ve heard lots of talk about the death of blogs and blogging, with fingers invariably pointed at the likes of Twitter and Facebook. The truth is a bit more straightforward. Blogging was never really as big as everybody said it was.
Well, here’s the good news: blogging is back. Except now it’s called microblogging. And it’s great.
First, let's consider the so-called 'death of blogging'. Here's a fact: for every one blog set up and maintained there are – give or take - 99 others that haven’t been updated in the last week. Even Technorati, the blogosphere’s number one cheerleader, said there were only 5m active blogs out of 133m.
Before you question my maths note that Technorati’s measure of ‘active’ amounts to one post in the last three months. That’s about as active as a sloth bear. Let’s also factor in spam blogs, which automatically republish RSS feeds to generate tiny amounts of revenue from Adsense. They plague blog platforms and Google results, and they also skew the data (can these automatons really be considered ‘active’?).
Now consider the parallels with Twitter, which also has its fair share of passive users. While it is difficult to see the exact picture, there are some ideas out there about the amount of inactive accounts on Twitter. A report by Hubspot (PDF) found that:
- Almost 80% of users hadn’t included a homepage URL:
- Almost 76% of users had no bio whatsoever.
- Around 55% of users weren’t following anybody, and almost the same number had no followers.
And you know what: this is to be expected. Just think about how many websites you have registered for over the years, compared with how many you actually use. People check things out, and some of these things stick. Others don’t...
It isn’t Twitter’s fault!
Why don’t more Twitter users have their own blogs? It’s not as if they’ve nothing to say, based on their Twitter usage patterns. I think the main issue with blogging – compared with Twitter - is one of ease and access. We all tune into Twitter through any number of different applications. I primarily use Tweetdeck, Tweetie and Bitly, and they make accessing and posting tweets incredibly easy.
So what happens when you make it easy to publish blog posts? Would more people start to regularly blog? I reckon so, and thankfully there is a microblogging platform that solves this problem.
Enter Posterous
Posterous has plenty of things going for it and I suggest you spend five minutes checking it out, for the reasons explained below.
Before we dig into a little detail it is worth mentioning another microblogging platform, called Tumblr (this post was originally going to be called ‘Microblogging smackdown: Posterous vs Tumblr’). Tumblr allows you to quickly set up and customise a blog. But Posterous works differently, and I don’t think they’re directly comparable. In any event Jennifer Van Grove did a ‘Posterous vs Tumblr head to head’ at Mashable, which covers this subject in a lot more detail than I was going to.
So here are eight reasons why I think you’ll like Posterous, and why you should take a closer look at it:
Posterous has reduced the pain involved in publishing
Ok, get this: you can post by email. The subject line becomes the headline, the body text the article text. It’s simple, and it’s very fast. Genius. This is one feature that will be copied elsewhere. But until then this is a key advantage of Posterous, and it makes it incredibly easy to add post to your blog. Publishing is easy as writing an email.
Posterous has significantly lowered the barrier to entry
You want to try to create a Posterous blog? Well check out this innovative sign-up procedure: there isn’t one. You can upload a post right now, without needing to fill in lots of forms beforehand. It’s a kind of genius… a buy now, pay later approach to attracting new users. Give it a whirl.
Posterous supports and makes sense of rich blog posts
Posterous makes very light work of images, audio and video. If you attach pictures to your post, Posterous will automatically create a gallery-based post. If you click the toolbar bookmarklet (‘Share on Posterous’) on a YouTube page it will grab the video and embed that… no need for copying and pasting embed codes. Audio files are dropped into an MP3 player, so the reader can play them on the spot. All of this is nothing short of brilliant.
Posterous loves documents
As well as video, images and audio files, you can send Posterous Word documents, Powerpoint files and PDFs (among other files types). No problems. It uses iPaper to embed Word files into posts, transforming Posterous into a kind of personal version of SlideShare.
Posterous will post to your other social media sites
You can use Posterous is a conduit to easily publish your content elsewhere. If you have a Flickr account, it will automatically add pictures to your photostream. If you use Twitter you can tell Posterous to tweet any new posts. Facebook minifeeds can be updated in the same way. It also supports a lot of other third party blog platforms (including Wordpress and Tumblr). Go see.
Posterous supports group blogging
Multiple authors can post to Posterous directly from the web, or from their individual email accounts. As far as collaborative blogging is concerned, this is win win. Blogs can be private, should you want to keep your thoughts behind closed doors.
Posterous has some limitations
So it’s not all good news. Specifically, there is a major lack of customisation options in Posterous, but the team behind the site says it is working hard to make these happen (“customisation is coming soon”). Thankfully the minimalist theme applied to all Posterous blogs isn’t remotely offensive, so it gets a pass. You can however customise the URL of your account if you have your own domain name.
Posterous makes richer bookmarking easy
I have started a Posterous blog as a kind of video and image-based scrapbook, pretty much for my interests beyond work. I use Twitter as a sharing and communication tool, but also as a bookmarking resource where I tweet various notes to self and things to check out later. Often I want to post things outside of the scope of the internet industry, or to bookmark richer content (for myself, rather than the crowd). Posterous is going to neatly fill that gap for me.
Is Posterous innovative? A fad? The saviour of blogging? Share your view by leaving a comment below...
[Image by Solacetech via Twitter, various rights reserved]
Chris Lake is editor in chief at Econsultancy, entrepreneur and long-term internet fiend. Follow him on Twitter or connect via Linkedin.
via econsultancy.com
I totally agree... Posterous is just an amazing tool for blogging. Super fast, super easy and super efficient.
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13 days before BurningMan
via flickr.com
Temple of Forgiveness by David Best
Burning Man 2007, Black Rock City, NV
Source : http://www.flickr.com/photos/splatworldwide/1317046663
Posted via web from emmanuelvivier's posterous
10 practical tips for Facebook fan pages
* Fan pages can build deeper connections with your most loyal advocates
* Fans want to contribute to discussions, but they sometimes need a little prodding
* If you treat your fans like low-hanging fruit, they will leave you
* Karma's FEARnet campaign influenced fans through content updates, calls-to-action, and page-hosted contests
* Archrival's work for Red Bull broke new ground in Facebook applications
* Traction's social media campaign for Adobe boosted the company's profile among college students
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Focusing on Social Networks - eMarketer
via emarketer.com
Worldwide, 62.5% of active Internet users ages 16 to 54 have a social network profile in 2009. In addition, 71.1% have visited a friend’s profile page.
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lundi 17 août 2009
What Women Want from Social Sites - eMarketer
via emarketer.com
Unsurprisingly, Facebook was the most popular social network among these users, with 83% belonging to the site. Nearly three-quarters (73%) were members of LinkedIn and 55% were on Twitter, while just 41% belonged to MySpace. Almost one-half of respondents (48%) reported belonging to four or more social networks—the most common response.
Posted via web from emmanuelvivier's posterous
GOOG Local Business Adds Link-to-Coupon Feature - MarketingVOX
GOOG Local Business Adds Link-to-Coupon Feature
via marketingvox.com
A recent addition to the Google Local Business Center enables companies to link directly to coupons listed on Google Maps. Links can go to all coupons or individual ones.
Posted via web from emmanuelvivier's posterous
Video « Socialnomics – Social Media Blog
via socialnomics.net
A pretty good summary about the social media (r)evolution
Posted via web from emmanuelvivier's posterous
dimanche 16 août 2009
15 Days before BurningMan Festival
Aerial of Burning Man 2006 and the 60.000 participants at Black Rock City (Nevada).
Source : http://www.loupiote.com/burningman/photos/237497928.shtml
vendredi 14 août 2009
16 Days before BurningMan Festival
via flickr.com
Koilos, a large art sculpture by veteran Burningman artist Michael Christian featured at the 2007 burn. Here is a link to some of the artist's preliminary sketches of the piece: http://www.xianspace.com/bm2007
Posted via web from emmanuelvivier's posterous
Study: New PR Hires Must Blog, Tweet & Use SocNets
In what marks a dramatic shift away from a mainstream-media approach to public relations, PR hiring managers in the US now say it is nearly as important for prospective hires to have social media savvy as it is for them to have traditional media-relations skills, according to a survey by iPressroom.
Among those responsible for hiring PR and marketing employees, 82% of respondents say mainstream media relations expertise is either important or very important, while more than 80% say knowledge of social networks is either important or very important.
The research also suggests a potential gap in online communications strategy at most organizations, since the channels with the greatest reach and adoption levels - email and search engine optimization - do not appear to be the most important channels in practice.
Posted via web from emmanuelvivier's posterous
Trendrr: YouTube's Back Catalog KILLS Pro Content - (Advertising Age)
| Twilight vs. Harry Potter vs. Star Wars Three Year Old vs. Evolution of Wedding Dance vs. Funny People (YouTube Views Per Day) |
|
| Key: Twilight - Official Trailer New Movie 2008 (source: YouTube Views Per Day) OFFICIAL Harry Potter and the Half-Blood Prince Trailer 6 (source: YouTube Views Per Day) Star Wars according to a 3 year old. (source: YouTube Views Per Day) Brian & Katie's Evolution of Wedding Dance (source: YouTube Views Per Day) Funny People - Official Trailer (source: YouTube Views Per Day) |
This week's chart takes a deep dive into YouTube data to compare recent daily views for five videos -- and the stats are totally scary not only for purveyors of pro content but for the bean counters at YouTube's parent company, Google. A few observations:
- "Star Wars According to a 3-Year-Old" -- you've seen that video already, right? Chances are, yeah, because it's been viewed more than 12 million times as of this writing, and it's been on YouTube since February 2008. You'd think it'd be more or less played out by now, but no! On Monday alone, for instance, 10,091 people watched it -- which isn't that much less than the total for the official trailer for the movie "Funny People," which had 15,910 views on Monday and is generally on a steep downward slope.
- Truly mind-boggling: An amateur wedding video, "Brian & Katie's Evolution of Wedding Dance," first posted on YouTube on Nov. 9, 2007, and closing in on 9 million views total, had a one-day peak so far this month (on Aug. 3) of 87,878 views -- leaving pro content such as the official trailers for "Funny People," "Harry Potter and the Half-Blood Prince" and "Twilight" in the dust. Now, keep in mind that Harry Potterheads and Twi-hard fans tend to disseminate various bootleg versions around the web, so surely these trailers are getting more views than the official-trailer tallies suggest, all told. But still!
~ ~ ~
Dumenco's Trendrr Chart of the Week is produced in collaboration with Wiredset, the New York digital agency behind Trendrr, a social- and digital-media tracking service. More background here. A basic Trendrr account is free; Trendrr Pro, which offers more robust tracking and reporting tools, comes in various paid flavors (get the details here).
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.
via adage.comPosted via web from emmanuelvivier's posterous
Online Video Ads Are Creative Conundrum
Alan Schulman, Founder and Chief Creative Officer (The Digital Innovations Group), has 2 good points in this interview for Emarketer about Online Video Ads :
- marketers aren’t spending 5% to 8% in a media channel where consumers are spending, in some cases, 30% to 40% of their time.
- The problem is, will it generate dollars? As Jeff Zucker [president and CEO of NBC Universal] says, "you don’t want to trade broadcast dollars for digital pennies". I think we don’t have an economic model for how to build a sustainable standalone digital video ad business.
Source : Emarketer
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Marketers Embrace Twitter over Facebook - eMarketer
via emarketer.com
According to the study, which looked at corporate blogs in addition to Twitter and Facebook profiles, about one-fifth of Fortune 100 firms only used one of the three channels. Those companies were overwhelmingly likely to choose Twitter (76%) over Facebook (14%) or blogging (10%).
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jeudi 13 août 2009
Wolfram Alpha Computes Cheating Girlfriend [Parody Video]
via mashable.com
A fun parody video regarding Wolfram Alpha, the “knowledge engine” that helps you find specific factual information in ways that Google (Google) can’t... when are the search engines going to be to accurate?
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Marketers Court Female Bloggers - eMarketer
via emarketer.com
This article is definitely in line with what we have been seeing with Buzzparadise.com in 12 countries in the past 3 years regarding influential female bloggers...
Posted via web from emmanuelvivier's posterous
33 Kickass Ways to Get Your Blog Noticed
1. Write compelling content. Seriously, might want to get on that.
2. Take a contrarian position. Get off my lawn!!!
3. Ask a power user to submit your site to a social bookmarking site like Digg. Easy as pie.
4. Mommy bloggers rule. Praise all the mommy goodness.
5. Mommy bloggers suck. Out an angry mommy.
6. Weddings!!!! These are kind of super-awesome.
7. Use auto-tune. I’m on a boat!
8. Do something awesome. Diet Coke=Win.
10. Link out to relevant content. Relevance=Good.
13. Own a niche. I own my lack of a jacket.
14. Use pop culture references.
15. Swear. Adds to authenticity…or something?
16. Get arrested.
17. Be Lisa Barone.
18. Say ridiculous things on Twitter.
19. Write a How-To:
20. Piss people Off. Works for me.
21. Declare that something is dead. Wired does it…why can’t you?
22. Construct Awesome Headlines.
23. Write linkbait. Lots and lots of linkbait.
24. Regularly participate in guest posts.
25. Call out someone or something who is already unpopular.
27. Be snarky, funny or anti-authoritarian.
28. Use ridiculous pictures. (See Above)
29. (Omit someone important from your blog post.)
30. Utilize puppets. Because lets face it, puppets are awesome.
31. Be Chris Brogan.
32. Publish things that potentially could get you sued.
33. Write Lists. Crap.
Source : http://thelostjacket.com/marketing/33-ways-blog-traffic
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mercredi 12 août 2009
Un touriste Américain à Paris
Posted via web from emmanuelvivier's posterous
OMG I HATE MY JOB!! | Fired by her boss on Facebook
via iamhilarious.com
A typical example on how social media and corporate life might crash into each other...
Posted via web from emmanuelvivier's posterous
mardi 11 août 2009
Social Media Hits Mainstream; Tried-and-True Still Works Best
Two-thirds of marketers have used social media in 2009 and half have used viral videos, making these two formats the fastest-growing tactics in marketing, according to a survey from the Association of National Advertisers (ANA), BtoB Magazine and ‘mktg’. The 66% who used social media this year represents a a increase over 2007 survey results, which revealed that only 20% of marketers were using social media and 25% were employing viral videos two years ago. Among marketers using social networking, the top sites being used: * Facebook (74%) * YouTube (65%) * Twitter (63%) * LinkedIn (60%) via marketingcharts.com
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Top 10 Guidelines for a Corporate Social Media Policy
If you want to advise all the employee of your brand/company with the does and don’t regarding social media, you’d better to think about creating a “Corporate Social Media Policy”.
Here is a great example, shared by Shift Communication :
These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media. Whether you log into Twitter, Yelp, Wikipedia, MySpace or Facebook pages, or comment on online media stories — these guidelines are for you.
While all (COMPANY) employees are welcome to participate in Social Media, we expect everyone who participates in online commentary to understand and to follow these simple but important guidelines. These rules might sound strict and contain a bit of legal-sounding jargon but please keep in mind that our overall goal is simple: to participate online in a respectful, relevant way that protects our reputation and of course follows the letter and spirit of the law.
1. Be transparent and state that you work at (COMPANY). Your honesty will be noted in the Social Media environment. If you are writing about (COMPANY) or a competitor, use your real name, identify that you work for (COMPANY), and be clear about your role. If you have a vested interest in what you are discussing, be the first to say so.
2. Never represent yourself or (COMPANY) in a false or misleading way. All statements must be true and not misleading; all claims must be substantiated.
3. Post meaningful, respectful comments — in other words, please, no spam and no remarks that are off-topic or offensive.
4. Use common sense and common courtesy: for example, it’s best to ask permission to publish or report on conversations that are meant to be private or internal to (COMPANY). Make sure your efforts to be transparent don't violate (COMPANY)'s privacy, confidentiality, and legal guidelines for external commercial speech.
5. Stick to your area of expertise and do feel free to provide unique, individual perspectives on non-confidential activities at (COMPANY).
6. When disagreeing with others' opinions, keep it appropriate and polite. If you find yourself in a situation online that looks as if it’s becoming antagonistic, do not get overly defensive and do not disengage from the conversation abruptly: feel free to ask the PR Director for advice and/or to disengage from the dialogue in a polite manner that reflects well on (COMPANY).
7. If you want to write about the competition, make sure you behave diplomatically, have the facts straight and that you have the appropriate permissions.
8. Please never comment on anything related to legal matters, litigation, or any parties (COMPANY) may be in litigation with.
9. Never participate in Social Media when the topic being discussed may be considered a crisis situation. Even anonymous comments may be traced back to your or (COMPANY)’s IP address. Refer all Social Media activity around crisis topics to PR and/or Legal Affairs Director.
10. Be smart about protecting yourself, your privacy, and (COMPANY)’s confidential information. What you publish is widely accessible and will be around for a long time, so consider the content carefully. Google has a long memory.
NOTE: Mainstream media inquiries must be referred to the Director of Public Relations.
Source : Shift Communication
Emmanuel VIVIER
CEO & Founder
Vanksen | Buzz & Communication Agency
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Word-of-Mouth Posts Big Gains - eMarketer
via emarketer.com
Word of mouth marketing and social media are definitely a growing market. We see it everyday with Vanksen & BuzzParadise.com
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lundi 10 août 2009
dimanche 9 août 2009
Shii - The Wii for Women
via youtube.com
Ok totally male chauvinist... but still fun and a really good viral, since it is definitely created to generate conversations.
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