mercredi 7 octobre 2009

Online Spending Passes TV in UK - eMarketer

Online ad spending has been fortunate in the economic downturn—recession-resistant due to its high level of accountability, Internet ad revenue growth has remained positive as spending in all other media dropped.

In the UK, the effect has been so dramatic that online took the biggest slice of advertising revenues in the first half of 2009.

Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert



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