Social Site Users Depend on Their Networks - eMarketer

via emarketer.com

Users put great trust in their social networks. One-half of Beresford respondents said they considered information shared on their networks when making a decision—and the proportion was higher among users ages 18 to 24, at 65%.

“This is a particularly important finding,” according to the report, “in that it suggests that these younger users have integrated social networks into their lives to such an extent that it has become a trusted resource for their decision making.”

Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert