Newspapers Join in Twitter Conversation - eMarketer

via emarketer.com

The study, which looked at the top 100 daily newspapers in the US, found that all the papers had at least one Twitter account, but many failed to publicize their Twitter use effectively. Nearly two-fifths of papers did not have a link to Twitter anywhere on their Website, and among those that did, many were hard to find. Still, 56% of newspapers maintained a directory on their Website of all the accounts associated with the outlet.

Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert