mercredi 30 décembre 2009

Social Media and Brand Reputation Strategy - eMarketer

Asked what their company had done to minimize negative comments in the past, nearly one-half reported having directly engaged with the consumer. The second-most-common strategy was longer-term in focus: trying to improve products and services.

Nearly two-thirds (63%) of companies reported responding to tweets, and 34% responded “systematically.”

Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert



Aucun commentaire:

Enregistrer un commentaire