via emarketer.com
Asked what their company had done to minimize negative comments in the past, nearly one-half reported having directly engaged with the consumer. The second-most-common strategy was longer-term in focus: trying to improve products and services.
Nearly two-thirds (63%) of companies reported responding to tweets, and 34% responded “systematically.”
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
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