via psfk.com
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
jeudi 30 décembre 2010
lundi 27 décembre 2010
Social Media to See More Marketing Dollars in 2011 - eMarketer
via emarketer.com
According to a November 2010 survey of business executives around the globe by StrongMail, nearly two-thirds of companies will increase spending on email marketing, and 57% will put more dollars toward social media marketing. Search took a distant third place with 41% of respondents indicating they would spend more.
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
jeudi 23 décembre 2010
mercredi 22 décembre 2010
samedi 18 décembre 2010
jeudi 16 décembre 2010
vendredi 10 décembre 2010
jeudi 9 décembre 2010
mardi 30 novembre 2010
lundi 29 novembre 2010
dimanche 28 novembre 2010
jeudi 25 novembre 2010
mercredi 24 novembre 2010
lundi 22 novembre 2010
dimanche 21 novembre 2010
mercredi 10 novembre 2010
lundi 8 novembre 2010
Amazing Making Of award winning Nuit Blanche
via vimeo.com
A great making of the Nuit Blanche (http://vimeo.com/9078364) short movie by Arev Manoukian
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
America Speaks On Key Election Issues
via slideshare.net
A great infographics based on crowdpaneled opinion
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
samedi 6 novembre 2010
Burning Man 2010 Metropolis: The french virgin experience
via youtube.com
Was not able to make it this year, but just such a great & unique experience
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mardi 2 novembre 2010
vendredi 29 octobre 2010
Cassius - I Love You So
via youtube.com
Clean, simple and great...
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
lundi 25 octobre 2010
Waiting for Superman, a great animation about Education
Produced by directing team Buck, this animated 'pledge' trailer is for the forthcoming Davis Guggenheim film, Waiting For Superman, that investigates the crisis in the US education system...
http://www.creativereview.co.uk/cr-blog/2010/october/waiting-for-superman-tra...
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mercredi 13 octobre 2010
mardi 12 octobre 2010
lundi 11 octobre 2010
Etes-vous un influenceur?
via vimeo.com
Influenceurs est un court métrage assez sympa qui explore ce que signifie être un influenceur et comment les tendances et les idées deviennent contagieuses aujourd’hui. C’est réalisé par Paul Davis et Rojanathara Johnson.
via woweffect.be
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mardi 5 octobre 2010
lundi 4 octobre 2010
vendredi 1 octobre 2010
mercredi 29 septembre 2010
dimanche 26 septembre 2010
Social Media Working Better for Retention Than Acquisition - eMarketer
via emarketer.com
While marketers started out in 2008 spending similar amounts on branding, customer loyalty and customer acquisition, by 2009 customer acquisition budgets had failed to grow as quickly as the others. Customer acquisition budgets more than doubled twice between 2008 and 2010, but they still lagged behind the even more dramatic growth of spending in other areas.
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
Remove Hands When No Longer Strangers - PSFK
via psfk.com
Nice street art... This bit of interactive street art has recently been spotted all over New York City. The creator is unknown, but a small line of text at the bottom says “Living Exercises.”
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mercredi 22 septembre 2010
Blending Paid, Owned and Earned Media for Branding - eMarketer
via emarketer.com
“Each medium offers distinct advantages, and it is important that all work together,” said David Hallerman, eMarketer senior analyst and author of the new report “Brand Marketing Online: Paid, Owned, Earned.” “The best approach is holistic, where each channel supports the others, as when paid advertising produces earned word-of-mouth, which stimulates traffic to owned microsites.”
While online has been primarily a direct-response-focused space, the trend toward more brand-focused spending is clear. By 2014 nearly 42% of online ad dollars in the US will be spent on branding.
Video and banners, along with search, make up the major paid-media online formats, with which marketers can spread their messages far and wide. Company websites and blogs, along with in-house email lists, provide the owned component, where marketers have complete control over messages and can offer content that fulfills their overall goals. And while word-of-mouth has always been a key driver of purchase decisions, earned media also has new importance with the rise of social media.
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
vendredi 17 septembre 2010
lundi 13 septembre 2010
40% of brand marketers think social creates new challenges to maintaining brand integrity
via emarketer.com
According to a study from branding agency MiresBall and KRC Research, 40% of brand representatives around the world felt social media posed new challenges to the integrity of their brand. More than a third said that social networking sites affected brands significantly enough to bring about changes in marketing strategy.
The report suggested that attempts to find superficial social success might be leading brands to create a presence on networks that did not fit with the brand’s personality or use other inappropriate campaigns in the hopes that one would go viral, even if it did not truly convey the brand’s message.
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
lundi 6 septembre 2010
jeudi 2 septembre 2010
mercredi 1 septembre 2010
lundi 30 août 2010
vendredi 27 août 2010
PUMA Social honors the After Hours Athlete
via youtube.com
A great & bold positioning by PUMA. Puma Social honors the After Hours Athlete. Forget calorie counting, fitness training, and hydration levels. PUMA Social reminds us that we are all athletes, even if the only time we run is to catch a cab home. From ping pong and foosball to darts and karaoke, PUMA Social is dedicated to after hours sports. Because we know it takes just as much effort to score a phone number as it does to score a goal. Bravo to Droga agency....
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mercredi 25 août 2010
vendredi 13 août 2010
jeudi 12 août 2010
mercredi 11 août 2010
Room 401 on MTV : fake videos have now their TV show, freaky style...
via youtube.com
I don't know why but I think it is going to be a huge success...
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mardi 10 août 2010
lundi 9 août 2010
Twitter users comment & upload content at least twice as much as average
via emarketer.com
eMarketer estimates there are 26 million monthly users of Twitter in 2010. That makes users of the microblogging service a relatively small minority of internet users, at 14.6%, and daily users are naturally even fewer in number. But their voice is disproportionately loud.
According to ExactTarget, daily Twitter users are highly active across the social web. They are about three times as likely as internet users on average to upload photos, four times as likely to blog, three times as likely to post ratings and reviews, and nearly six times as likely to upload articles.
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mercredi 4 août 2010
90% of tweets come from regular people, compared with just 8% from marketers.
via emarketer.com
Twitter may be a hot marketing channel, but it’s consumers who dominate the landscape and set the tone on the microblogging service. According to the “Twitter & the Consumer-Marketer Dynamic” white paper from digital marketing agency 360i, more than 90% of tweets come from regular people, compared with just 8% from marketers.
A major goal for marketers on Twitter is to enlist the help of those regular people in the form of brand advocacy. Brands trying to take advantage of the earned media potential on Twitter should be trying to spur both discussion and syndication—or retweets—of their content.
The white paper found that three-quarters of marketers’ tweets consisted of general information or news content. Marketers spent just 16% of their 140-character messages conversing with consumers.
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mardi 3 août 2010
Ethan Zuckerman: clever strategies to open up your Twitter world and read the news in languages you don't even know
via ted.com
Sure, the web connects the globe, but most of us end up hearing mainly from people just like ourselves. Blogger and technologist Ethan Zuckerman wants to help share the stories of the whole wide world. He talks about clever strategies to open up your Twitter world and read the news in languages you don't even know.
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
vendredi 30 juillet 2010
dimanche 25 juillet 2010
mardi 6 juillet 2010
lundi 5 juillet 2010
jeudi 1 juillet 2010
mardi 29 juin 2010
lundi 28 juin 2010
How Consumers Interact with Brands on Social Networks - eMarketer
via emarketer.com
“More than half of all Internet users now use social networks, and the percentage of social network users who talk about companies, either in organic conversations or on branded company pages, is growing,” said Ms. Williamson. “Consumers do pay attention and they do value positive interactions with companies.
“But while people trust their friends for advice and use social networks as part of their research process, social networks are long way from replacing search, if they ever will, as a source of information leading to a purchase.”
Posted via email from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
vendredi 25 juin 2010
mardi 22 juin 2010
mercredi 16 juin 2010
mardi 15 juin 2010
lundi 14 juin 2010
Youtube + Guggenheim Museum = YouTube Play
Check out this website I found at youtube.com
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
vendredi 11 juin 2010
80% of US teen Internet users visit social networking sites at least monthly
via emarketer.com
Reaching teen influencers will mean taking advantage of earned-media opportunities and word-of-mouth that comes from highly trusted friends. Influencers are more likely than other teens to recommend a variety of products to their friends.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mercredi 9 juin 2010
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