via emarketer.com
Male gamers are social creatures, the study reports, who go out with friends, to restaurants and to other social events more often than men who don’t play video games. That translates to greater influence—and gamers’ tech-savvy leads to influence online as well. One-quarter have written an online product review, a proportion that rises to one-third among “heavy gamers” ages 25 to 34.
Respondents who play video games were more often among the first to buy new technology, while nongamers were twice as likely to say they were laggards in tech adoption.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
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