A really impactful way to get people attention and spread the message. But original? It seems that the would Renault - Nissan Group is surfing on the same concept...
Look at the Nissan Leaf advertising :
Nonetheless we can argue about the sudden interest if the automotive industry that has ignored electrical vehicule for years (outside of concept cars)... and electric car are... nuclear car anyway... So despite the fact that they themselves don't pollute directly,... the production of electricity to power them (nuclear and so) does! And will we be able to generate enough electricty if all the cars are powered by it, when we see that sometimes countries even as developed as the US already do suffer from regular blackout?
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