Do Daily Deals Encourage Repeat Business?

via emarketer.com

A survey conducted by Utpal M. Dholakia at Rice University painted a slightly different picture of daily deal-driven customers. With the exception of OpenTable, which focuses exclusively on higher-end restaurants and had a small response rate, new customers made up more than 77% of deal buyers for the sites studied. All spent over the deal value and, on average, about 20% became repeat customers.