via emarketer.com
When analyzing the engagement, clickthrough rates and cost per click (CPC) of Facebook campaigns, the results, broken down by industry, give a unique view into how well social media marketing works and how cost effective it is for certain industries. The analysis found that some industries see more interest from consumers on Facebook than others. Industries typically perceived as more exciting saw a higher average daily CTR, with ads for movies and entertainment performing nearly five times as well as those for banking services.
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