It's interesting to see how fast luxury brands get used to new standards of digital communication and marketing. More than 360° communication, important thing today is to share a maximum of experience with your audience, your fans, your consumers... It's in this objective that Jimmy Choo launched only few days ago a special micro website converging with all digital social networks and technologies available : Jimmy Choo 247. First of all Jimmy Choo 247 is a line's brand, but today is an open and collaborative platform. After a first registration via email or with a Facebook account (ideal to create a database), people can publish pictures from their looks in Jimmy Choo, shoes and bags are welcome. From New-York to Tokyo, passing by Los-Angeles, Paris or Beijing, all big cities are getting in Jimmy Choo. From showcases to the street, from the street to "digital showcases", it's really an excellent laboratory for trends and a good branding making. Still only one uncertainty, we don't know in the long run, what will happen with all these new tools. More info : http://www.soblacktie.com/
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