Tumblr Boasts Rapid Growth and New Advertising Opportunities

via emarketer.com

Tumblr is heavy on consumer engagement. According to a February report from comScore, web users worldwide who visited Tumblr spent, on average, 89 minutes on the site during January 2012. This, of course, pales in comparison to Facebook’s whopping 405 minutes, yet when compared with Twitter’s 21 minutes, it’s evident that Tumblr users are actively engaged with the platform’s content. comScore data from January 2012 showed that US unique visitors to Tumblr grew significantly from November 2010 to 2011. Over the course of a year, Tumblr garnered an additional 9 million unique visitors, reaching nearly 16 million unique visitors by November 2011.