Marketing in times of crisis

 

Source : http://www.skydeckcartoons.com

Economy Shrinking 65% of CMO Ad Budgets, Money Shifts toward Digital

65% of Chief Marketing Officers and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than before, according to a survey (pdf) from Epsilon :

They note that :

- social computing (including word of mouth, social networking sites, viral advertising, etc.) was the most popular emerging channel with 42% of marketing executives expressing interest in adding it to their marketing mix.

- Blogs were the second-most-popular emerging channel, with 35% of marketers expressing desire to use them and 19% already using them.

Source : MarketingCharts