Affichage des articles dont le libellé est marketing. Afficher tous les articles
Affichage des articles dont le libellé est marketing. Afficher tous les articles
samedi 27 décembre 2008
vendredi 26 décembre 2008
dimanche 5 octobre 2008
Economy Shrinking 65% of CMO Ad Budgets, Money Shifts toward Digital
65% of Chief Marketing Officers and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than before, according to a survey (pdf) from Epsilon :
They note that :
- social computing (including word of mouth, social networking sites, viral advertising, etc.) was the most popular emerging channel with 42% of marketing executives expressing interest in adding it to their marketing mix.
- Blogs were the second-most-popular emerging channel, with 35% of marketers expressing desire to use them and 19% already using them.
Source : MarketingCharts
mercredi 9 juillet 2008
Top links | 9th of July 2008 (Online Advertising)
Please find below some of the most interesting links I have been browsing the past days :
Online Advertising
- "online ads would account for nearly 10% of all ad spending across all media in 2008, rising to 13.6% by 2011. Nearly one-fifth of Western European ad spending will be online by that time :
- Online ads are more measurable than other media, making them increasingly appealing to advertisers.
- The Internet audience is huge, so the simple process of advertising following eyeballs will lift spending.
- Internet ad prices are rising, thanks to targeting and other techniques, which can push up overall spending." - Web Marketing Grows, but How Much?
- Universal Ad Package Compliance
Starting in August 2002, the Ad Sizes Task Force began a process to reduce the number of ad sizes for the purposes of reducing the costs and inefficiencies associated with the planning, buying and creating online media. The result was the Universal Ad Package, a set of four ad sizes that all compliant member publishers have agreed to support. - Check the detailed Screen Shots of Google's New Ad Planner and get more info here or here
- And discover why it Shakes Up Web Analytics
- Is Video seeding the future of mass media and tv (French)?
- IAB Hedges Against FTC Involvement in Online Advertising
- Flash content is now indexed by Google et Yahoo
- Never mind the "P"s. Marketing has five elements according to Seth Godin:
Data + Stories + Products (services) + Interactions + Connection - TV Product Placement Ain't Transparent Enough, Says WGA to FCC
- What's Not to Like About Behavioral Targeting?
Lee Clow puts it this way: "Big ideas win, good ads don't."
"What he means is that if you want the idea to serve as the backbone of successive campaigns over time, then you have to take it a step further. You need more than an advertising idea: you need a brand idea", explains Jean-Marie Dru is the chairman of TBWA Worldwide, an Omnicom network. "It is also ironic that the bigger he brands are, the less money they need to spend on internet advertising. The reputation of Nike attracts so much traffic to certain of its sites, such as Nike ID or Nike Air Force, that it barely needs to spend a cent online. Visits to its sites and links shared on community websites and blogs are more than enough for the brand to shine. Brands are becoming media. And it is easier for big brands to become a destination."
samedi 14 juin 2008
Top links | 15th of June 2008
Please find below some interesting links I have been finding out these past days...
About Blogging and bloggers influence
- From Media Darlings to Public Enemy No. 1 in Five Years or Less : Why Are the Online and Offline Communities So Up in Arms About Certain Pseudo-Celebrity Bloggers?
- Fleishman-Hillard and Harris Interactive just released a Digital Influence Index Study, that was conducted in Europe (UK + France + Germany). Via
- Sequoia Capital's Mark Kvamme Talks About the Importance of Risk Taking in Reaching Influencers
- How to launch a successful blogger-outreach program in one day
Innovations and cool tools
- Googles launched http://sites.google.com/, a easy to use intranet/wiki solution. It looks a lot like Basecamp from http://www.37signals.com
- Moodstream : a really cool tool from Getty to create a mood board (Via)
- VideoFetcher let you search a video in more than 100 social and video sharing sites such as MySpace, Blip.tv,...
About branded content
- ADWEEK article #3: BRANDED CONTENT
About Online Advertising
- European Online Advertising is up 40% in 2007 (Via) : Report
- Will Social Networks Remain Low-Ad Districts?
- Great online banners here
jeudi 5 juin 2008
C qui le boss.com : Quick + Omar + Fred
Un site réalisé par Vanksen|Culture-buzz (et promu par une campagne BuzzParadise vers les blogueurs influents) pour LeoBurnett et Quick avec nos amis Omar et Fred, plus déjantés que jamais... La campagne a débuté par l'envoi de vidéo personnalisée à une sélection de blogueurs influents (ci-dessous la vidéo pour Greg Pouy) en phase teasing...
...avant l'ouverture du site http://www.cquileboss.com/ entièrement "bruité à la bouche" qui vous propose une série de vidéos ou Fred et Omar vous invitent à choisir leur burger respectif et non celui de l'autre...
lundi 2 juin 2008
Culture-Buzz.fr n°2 du classement wikio (blogs marketing)
Notre blog culture-buzz qui avait perdu pas mal de places suite au changement d'extension (passage au .fr pour laisser le .com à la version anglophone), retrouve le top du classement Wikio avec la 2ème place dans la catégorie blogs marketing en France! Un gros bravo à toutes les collaboratrices et tous les collaborateurs de Vanksen|Culture-Buzz qui écrivent ce blog depuis 5 ans déjà... Vous pourrez y retrouver plus de 2000 articles en Français, Anglais, Allemand et très bientôt Espagnol et Chinois!
jeudi 29 mai 2008
Vanksen|Culture-Buzz reçoit le Grand Prix romand de la création (campagne web)
Vanksen|Culture-Buzz a reçu le Grand Prix romand de la création dans la catégorie campagne web hier soir en Suisse. Ce prix a été décerné pour la campagne de marketing viral pour le lancement de la nouvelle version du journal "La Tribune de Genève". Vous pouvez lire l'article de la TDG sur le sujet ici. Un grand bravo à notre bureau suisse et à notre équipe de création à Luxembourg...
jeudi 24 mai 2007
Interuptive marketing everywhere?
Urban citizens are exposed up to more than 5,000 advertisements each day according to the NY Times...
Source : http://antiadvertisingagency.com/
mardi 16 janvier 2007
lundi 15 janvier 2007
dimanche 14 janvier 2007
samedi 13 janvier 2007
vendredi 12 janvier 2007
jeudi 11 janvier 2007
mercredi 10 janvier 2007
mardi 9 janvier 2007
lundi 8 janvier 2007
dimanche 7 janvier 2007
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