Cannes Lion 2008 (Advertising Festival ) : Day #2

If you want to know what was important today at Cannes Lion 2008, check out report about the second day of the festival on www.culture-buzz.com

C qui le boss.com : Quick + Omar + Fred

Un site réalisé par Vanksen|Culture-buzz (et promu par une campagne BuzzParadise vers les blogueurs influents) pour LeoBurnett et Quick avec nos amis Omar et Fred, plus déjantés que jamais... La campagne a débuté par l'envoi de vidéo personnalisée à une sélection de blogueurs influents (ci-dessous la vidéo pour Greg Pouy) en phase teasing...

C Greg le boss?
envoyé par BuzzParadise

...avant l'ouverture du site http://www.cquileboss.com/ entièrement "bruité à la bouche" qui vous propose une série de vidéos ou Fred et Omar vous invitent à choisir leur burger respectif et non celui de l'autre...

Best links for 2008-06-3 : blogs, buzz, advertising, analytics, viral

- Don't Touch That Dial : Yes, advertisers will someday retreat from network TV but its lure is still strong
- Beyond Blogs : Three years ago Business Week cover story showcased the phenomenon. A lot has changed since then..
- A portrait from Alex Bogusky (Crispin Porter & Bogusky) by FastCompany?
- Ad Industry Value: Up or Down? (By Forrester)
- Google's 'Analytics Evangelist' Explains Why Websites 'Suck' : Despite Mounds of Data, Marketers Don't Understand Consumers
- 193 Marketing ideas
- Viral Marketing is bullsht. Adoptive Marketing isn’t. (by Go Big Always)
- Multi-Tasking Is Killing Both You and Your Ad Campaign : When Consumers Are Distracted They Don't Get Back on Track

- Mutador offers an orginal & high impact Homepage

Culture-Buzz.fr n°2 du classement wikio (blogs marketing)

Notre blog culture-buzz qui avait perdu pas mal de places suite au changement d'extension (passage au .fr pour laisser le .com à la version anglophone), retrouve le top du classement Wikio avec la 2ème place dans la catégorie blogs marketing en France! Un gros bravo à toutes les collaboratrices et tous les collaborateurs de Vanksen|Culture-Buzz qui écrivent ce blog depuis 5 ans déjà... Vous pourrez y retrouver plus de 2000 articles en Français, Anglais, Allemand et très bientôt Espagnol et Chinois!

Vanksen Group headquarter moved to a new 900m2 office in Luxembourg

I am really happy to announced that to cope with its exploding growth (from 18 employee to 58 in less than a year), Vanksen Group (Legitiname + Vanksen/Culture-Buzz + BuzzParadise) teams have just moved to brand new offices in Luxembourg. More than 900m2 are now available and should let us be able to hire many more people...

Paris Blogue t'il VII & blog meeting in Lululand

If you were in Paris tuesday night, you have maybe attempted the 7th edition of Paris Blog t'il, a bloggers meeting that gather between 200 and 300 bloggers each time such as Greg, Rmen, Ariel, Miss Bagatelles, Petite Anglaise, Nawal, Gilles, Jacques, Mry, une parisienne, Prland,...   I think this is one of the rare social opportunity where a 55 years old artist will meet and discuss with a 16 years old student, a 35 high tech entrepreneur or a french politician... Its is fun to remember the first organizers meeting I participated in 2 years ago with the simple idea of inviting bloggers from Paris to meet together that started Paris Blog t'il First Edition. I am happy that Culture-Buzz helped promoted the event from day 1 and still do, contributing to its success thanks too one of our collaborator. This time PBT VII invited Nicolas Hulot (interviewed by Nicolas Voisin here) to talk about environment and its Pacte Ecologique initiative.

Hulot à l'Entrepot
envoyé par politicshow

Living in Luxembourg, I am now happy to announce that the same type of event will finally (after having waited too long for not finding enough time) take place here with Blogdelux, thanks to the initiative of some enthusiastic and motivated bloggers (Lola,..)and the support Culture-Buzz once again. The vast diversity of languages : portuguese, french, german, luxembourgish, italian,... is a real challenge. We will see how things are doing but looking at the bloggers feedback to us and media interest and despite few critics looking for attention (funny how some people who never organize a thing are always the first to say "it won't work", and always see evil) I am betting on interesting discussions. Join us saturday in Differdange (14pm, at bar l'AutrePart > pretty amazing place°.

Interviewed by the JournalDuNet about the BIC Comfort 3 Advance Campaign

Culture-Buzz (Vanksen Group) and BuzzParadise has been in charge of conceiving and launching the campaign for the new 3 blades shaver from BIC: BIC Comfort 3 Advance. BIC decide to invest 100% of their marketing budget online for this product. Vanksen has deployed an innovative approach mixing influencials seeding, banner purchase, viral banners, viral videos and game, blog,... Have a look at the article the Journal Du Net just wrote about us and the campaign to know more... (french)...

Culture-Buzz & BuzzParadise on TV in Switzerland

As I mentionned it before, the Switzerland TV channel TSR (A Bon Entendeur) was in our offices few weeks ago regarding a reportage about buzz & viral marketing. It was a nice opportunity to present them Culture-Buzz.com & BuzzParadise.com, since the interest for buzz marketing is just starting in Switzerland. It is more than 3 years we already have an office there with Vanksen Group.If you want to have a look at the result, just watch the video below (in french only) :

Reportage sur le Buzz & Marketing Viral
Vidéo envoyée par culturebuzz