And during this time at Vanksen office

Segway rules!

Top links | 2nd of Sept 2008 (On-Offline Advertising + Viral & WOM + Brand monitoring + Social media)

If you wonder what you may have been missing during the holidays about buzz, viral, blog, social media and web 2.0 marketing, here is a small recap of the best articles, posts and links I have been gathering in august....

Online Advertising
- Ad networks surge and CPMs plunge
- The latest study of Bain & Company in coordination with the Interactive Advertising Bureau (IAB) about digital ad pricing
- AB numbers ignite ad network controversy : Who is to blame for falling CPMs, and which ad network gives marketers the reach they crave?
- Ad Skipping is going to get worse. Court Paves the Way for DVR Home Invasion -- and Potential Ad Evasion
- Live journal launch a new blogs ad banner format
- Google Endows Marketers with Search Insights and makes Search Engine Marketing easier :
- How to bridge the Digital Gap and keep ahead. Brand-Building Principles Have Changed, but It's Now Easier Than Ever to Understand Consumers
- Advertising and casual gaming, it is all about advertainment!

Offline Advertising
- R/GA Expands Into Branding Biz, Taking on Traditional Players : Agency Launches Division With the Idea That Digital Increasingly Influences How Consumers See Brands.
- Some Ad Tactics Don't Age. Why 9 Out of 11 Ogilvy Commandments Still Ring True Four Decades Later
- The tyranny of the big idea
- A study about the relationship between Advertisers and agencies and one about relationships between advertisers and interactive agencies (French)

Word of mouth, buzz, seeding, influential and viral marketing
- Marketers Love Conversation, Unless the Consumer Starts It. Listening Gets You More Than Complaints -- You Get Positive Brand Association and Word of Mouth.
- In YouTube World, Humor Can Get Lost in Translation. US Marketers Learn That Ads Made for Consumers Overseas Can Still Offend American Sensibilities
- The PR industry still don’t get it with bloggers (in French), maybe they should start reading Ogilvy's 7 Tips on Pitching Bloggers, their Executive Bloggers Guide, their blog or their collection of feeds from some of the most influential blogs out there.

Brand Reputation and buzz monitoring
- The future of Internet is all about reputation (in French)
- Bzzagent partners with Attensity, a buzz monitoring and text mining solution
- 6 New Social Media Tools to track Brand Reputation

Community management & social media
- A good article about the difficulties in defining a efficient rewarding system for your community
- Yahoo created a framework to define and rank reputation in a community. More info here and here.
- Online community best practices by Forrester
- How to Measure Social Media ROI for Business
- Is a social network right for your brand?
- Build branded widgets
- 9 ways to build your own social network :
- Is Blogosphere becoming boring?
- Blogs seem to be much more business efficient that traditional media : With an editorial staff of about 700 people LA Times produces 127 million page views a month, while Gawker claims to create 254 million page views a month with 8- staff only! Silicon Alley Insider published this list of traffic for their sites: Gizmodo 73.5m, Kotaku 44.3m, Lifehacker 25.6m, Gawker 18.9m, Fleshbot 17.4m, Jezebel 15.5m, Consumerist 13.7m, Jalopnik 13.4m, Deadspin 12.6m, io9 8.8m, Defamer 6.4m, Valleywag 3.3m

And offcourse, Google is launching Chrome, its own "browser"!

I hope these few links will be useful, feel free to send me yours...

In Berlin for an exciting buzz non official event...

In Berlin for an exciting meeting with most of the major buzz marketing platforms of 9 countries : BzzAgent.com, Buzzer.nl, Streetcom.pl, Wiral.se, Buzzador.com, Fikrimuhim.com, Trnd.de, Advantage Marketing Lab (South Korea) & offcourse BuzzParadise.com ... These 2 days should be really interesting...

Speaking at WEB2.0 seminar by Strategies in Paris

I was delighted to present the highly sucessful results (more than 2.000.000 viewed videos and more than 800.000 unique visitors in less than 7 weeks!) of the 3fineslames.com buzz marketing campaign for Bic (videos were produced by Hemisphère Droit) with V.P. the project manager in charge of the operation for BIC. Loic Lemeur was there and just announced he was leaving SixApart for new adventures...

Word of mouth Marketing Conference in Belgium

lThanks to Cible & Defimedia for having invited me to speak about buzz & word of mouth marketing in Namur (Belgium) last tuesday. As cofounder of BuzzParadise and Culture-Buzz, I always appreciate opportunities to tell brands that buzz marketing offers a great potential for them to spread their message.

It was nice to see that more than 130 people came to learn more about this marketing approach. You can find more information on the dedicated website : http://www.buzzmarketing.be or on the Belgium newspaper article of La Libre Belgique.

 

Culture-Buzz & BuzzParadise on TV in Switzerland

As I mentionned it before, the Switzerland TV channel TSR (A Bon Entendeur) was in our offices few weeks ago regarding a reportage about buzz & viral marketing. It was a nice opportunity to present them Culture-Buzz.com & BuzzParadise.com, since the interest for buzz marketing is just starting in Switzerland. It is more than 3 years we already have an office there with Vanksen Group.If you want to have a look at the result, just watch the video below (in french only) :

Reportage sur le Buzz & Marketing Viral
Vidéo envoyée par culturebuzz

Speech at Strategies Conference on Alternative Marketing

Another day, another speech at another conference ;) And a new illustration of the people power an d the increase of the publication speed with a little demo about mobloging with my Nokia 3250 phone...