The 19th of March, don't miss the FT ArcelorMittal Boldness in Business Awards

ArcelorMittal (one of Vanksen Client) is celebrating "boldness in Business" with the Financial Times despite (and maybe especially during) the present gloomy context. They are organising the "Boldness Awards" and even I was surprised to see that the leading world steel maker once again took some daring path in choosing the nominees : from Google to Ryanair or Nomura, they all have been selected according the following criteria : Drivers of Change, Corporate Responsibility, Environment, Emerging Markets, Entrepreneurship, Lifetime Achievement. Let's see who are going to be the winners.

You can even participate by voting for the readers' awards category between American Apparel,  

HCL Technologies, Nintendo, Santander  or....  Twitter! 

Passage aux Grand Prix Stratégies

La nuit des publivores de retour au Luxembourg

Source : http://www.paperjam.tv

Eating at Drouant with Jean-Charles de Castelbajac

Wow, at lunch today I just had the pleasure to replace Greg (gone in Spain to speak at a conference) for an interesting lunch with Jean-Charles de Castelbajac at Drouant Restaurant (famous & symbolic because the jury of the prize in French literature Prix Goncourt are electing the winner there every December since 1903!!!).

No I didn't knew this famous French legend of fashion design before today... I was presently invited to be part of the jury with Anne Marie Sargueil (French Institue of Design), Benoit Laumaillé (Beaubourg Center & Printemps Design), Marie Jo Malait (Journalist), Simon Pillart (Munchausen), Françoise Flament (La Grande Epicerie du Grand Marché), Frédérick e. Grasser-Hermé (Food consultant), Nelly Manoukian (TBWA), Sylvia Vitale Rotta (Team Créatif), Hervé Geffroy (Monoprix), Sylvian Hantz (Designer), Amélie Vidal-Simi(Henkel), Anne Wallois (Henkel), Arnaud Plas (Henkel) and Jean-Renaud Lutt (Henkel) for the "Dessine moi Mir" campaign organized by Bernadette Vizioz with great talent for Henkel.

Yes Henkel, one of the representative companies of the old mass production industry and washing powder best salesmen has made the choice of creativity and 2.0. It is even already the second time that Henkel has invited more than 400 students of fashion, design, graphic... schools to compete and invent innovative designs for one of their most popular cleaning product in France : Mir. The operation was a great success last year : lots of creativity, a lot of exposure + money and fame for the students and lot of PR and a strong increase of the sales for Henkel's temporarily customized products!

 

The brand has chosen to renew the experiment the experience this year. 400 projects were first selected. After a preselection, we had to keep only 8 of them out of a selection of 49 today. The choice was really tough. Every student was offered a few minutes to present his creation to the jury that took a lot of enthusiasm in exchanging opinions and feedback... I just regretted that sometimes students were only taking care about design while totally forgetting to understand the brand DNA and spirit. Hopefully, many concepts were great, fresh and imaginative.

The 8 chosen ones will now be published on the Internet (the new website will be created by Vanksen|Culture-Buzz ;) ) in a few days and web users are going to select the best one, that will be really produced and sold everywhere in teh supermarket in France!

Connections Improbables (Paris) : le 26 mars 2008

Le 26 mars je serai heureux de me joindre aux invité(e)s des "Connections Improbables", rencontres parisiennes qui mélangent des personnes d'horizons différents (jamais plus de 3 invités du même domaine)...

Plus d'info : http://connexionsimprobables.com/?category/Edition-03

Fannysparty #26 : The Photos!

If you were a geek, a gadget fan or a robot freak, there are chances you were at Fannysparty 26th edition in Paris few days ago. Fanny Bouton, our country manager for Vanksen Hong Kong and the famous Geek Queen, has just made the flight back to organize her now renknown event around asian gadgets, hightech technologies and mobile devices...

Nao marche à la FP26
Vidéo envoyée par fannysparty

More photos on my Flickr...

In Berlin for an exciting buzz non official event...

In Berlin for an exciting meeting with most of the major buzz marketing platforms of 9 countries : BzzAgent.com, Buzzer.nl, Streetcom.pl, Wiral.se, Buzzador.com, Fikrimuhim.com, Trnd.de, Advantage Marketing Lab (South Korea) & offcourse BuzzParadise.com ... These 2 days should be really interesting...

Party Time in... Paris with Nokia Trend Labs & BuzzParadise

After Slovenia fro Renault, Monaco for Peroni, some of our BuzzParadise "happyfews" were invited as VIP last friday for Nokia Trends Labs concert in Paris... The concert was offering an incredible playlist : - Clap Your Hands Say Yeah, The Rapture, TTC, Para One, Justice, Boys Noise...

Just have a look at the video shot during "Because we are you are friends" from Justice!

Justice - never be alone
Vidéo envoyée par speo007

More info on FrenchJacuzzi, Xavier, Tiblond, Yom, LudoFJ, Katia, TheCélinette, Greg, Nellio, Guillaume, Fubiz, Diese, Fred, Julien, Xavier, Fanny, LaFrange, Frank,... Look at Richard Flickr too.

Party Time in ...Monaco with Peroni & BuzzParadise

Last week, a selection of lucky influential bloggers aka "buzzangels" were invited by BuzzParadise in Monaco to celebrate the launch of a new trendy beer : Peroni.

Thanks to befaure for the photos. More info with Marie Laure, Luxmen, LadyV,....

Gromob : qui y était?

Gromob
Vidéo envoyée par festivalgromanche

Au mois de février 2007, un nouveau concept dans la lignée des flashmobs (ces rassemblements éclairs pour effectuer une action incongrue avec un groupe d'inconnus en relation uniquement via email et sms)s'est dispersé comme une trainée de poudre sur le web parisien : nom de code "GRO-mob". Dans l’idéal une GRO-mob, "c’est une partouze entre blogueurs mais, comme la plupart sont moches, on se contentera surement de picoler jusqu’à vomir dans le caniveau" (sic). Plus de 500 blogueurs étaient inscrits. La GRO-mob est sensé avoir eu lieu ce samedi 30 juin. L'endroit a été transmis au dernier moment, par mail et uniquement aux inscrits sur le site http://www.gromanche.com/#inscription. En week end à Luxembourg je n'ai pas pu m'y rendre... je suis curieux donc d'avoir un petite compte rendu pour savoir si cette initiative a eu autant de succès que la AirMob d'AirFrance...

Assemblée Générale EBG (Electronic Business Group)

600 web professionnals are gathering today thanks to Electronic Business Group... Internet is definitely on a high trend nowadays... (and I am not talking about the recent purchase of Duke or Business Interactif...)   

Blogger Agency Party @ La Suite in Paris tonight

Tonight I will meet many marketing & avertising bloggers in Paris thanks to the Blogger agency party organized by Cyril (Ogilvy) at La Suite. The registred bloggers are :

Gaetan Duchateau // http://gaduman.blogspot.com
Samuel Dumas // http://www.lebloginsolite.com/
Cedric Gorrias // http://gorrias.neufblog.com
Jean-Baptiste Plantin // http://jbp.typepad.com
Oscar Ugaz // http://www.pmiww.com
David Velten // http://cpawam.blogemploi.com/
Eric Di Pol // http://superfiction.net/blog/
Wai Ming LUNG // http://mrlung.com
Cyril Rimbaud // http://www.morsure.net
Cyrille Chaudoit // http://www.veille2com.com
fedra Djelassi // http://webnews.blogspirit.com
Emmanuel Vivier // http://www.culture-buzz.com
Sarah Hémar // http://mesimagesquibougent.typepad.fr
thomas Rousselot // http://www.blog917.com
Henri Resse // http://www.resse.com/
Antoine Heftler // http://www.g-marketing-blog.com/
Eric Maillard // http://www.prland.com
Jean Philippe Sainsot // http://spinfaya.blogspot.com/
Fred Wandres // http://www.wandres.net/blog/
Nils CLEWORTH // http://www.buzzparadise.com
Xavier LESUEUR // http://www.buzzparadise.com
Stanislas Magniant // http://blog.netpolitique.net/index.php/
Aziz Haddad // http://aziz.typepad.com/
Sophie Noel // www.heaven.fr
Antony Hamelle // http://anham.typepad.com/h2a/
Adrien Heron // www.ra7or.com
Baptiste Roynette // www.ra7or.com
Mermet Olivier // http://www.oliviermermet.com/blog
Alex Gaudin // http://lexeul.blogspot.com
Charlotte Defaye //www.visionere.net/blog
Guillaume du Colombier // http://sendtofriend.blogspot.com
Damien Anfroy /// http://www.damienanfroy.net Czarnecki /// www.mustribe.blogspot.com /
www.mustindustry.blogspot.com
Raybaud  /// href="http://www.isobar.fr">http://www.isobar.fr

More info on http://bloggeragency.com.

1st Yulbiz Party in Paris

Fred Cavazza (one of the most influential french blogger regarding Web2.0 and Second Life) has organized a really cool bloggers and webaddicts meeting yesterday night : Called Yulbiz (in reference of a similar type of party in Montreal).

It was a very cool opportunity to meet around a drink with many interesting people in a very nice spot : Urbi et Orbi. More photos on my flickr...

Arcelor Mittal : New Spot : Transforming Tomorrow

Arcelor Mittal : New Spot : Transforming Tomorrow
Vidéo envoyée par culturebuzz

New advertising video spot of Arcelor Mittal, The #1 Steel Industry player in the world. The new branding of the firm has been revealed the 31st of may 2007. More info on http://www.arcelormittal.com & http://www.arcelormittal.tv

The rebranding, new spot and new logo where presented in a very nice launch party at Musée Rodin in Paris.

 

I had the pleasure to meet there with bloggers such as Mry...

Petite Anglaise (I cannot wait for her coming book !) or Gregory Pouy.

More photos on my Flickr...

A night at Cannes Festival

I juste arrived around 10pm yesterday night to join Fanny at Cannes International Film Festival...

The Bouncer of the Martinez beach as Fanny for a photo since he is a big fan of the time she was animating a show on GameOne Cable Channel..

Few bloggers were invited to meet at Martinez beach. It was nice to meet Folie Privée and Eric for PRLand....

or Mahilde (ex BuzzLemon)... but it was the occasion to meet new bloggers such as Befaure who I only knew from BuzzParadise (he is one of our member) since he is based in the South of France...

End of the night at the Jimmy's, one of the highly selective spot of the Festival..

Enjoying some champagne....

with Fanny... before to look at the nearly empty Croisette at this time of the night from the Terrasse of the club...

Just a bit sad to only have a part of the team compared to the other years...  More to come in the coming hours and days...if I find time to blog ;) and more on Fanny & Fab blog.

Paris Blog t'il : Bloggers meeting tomorrow in Paris

See you at next bloggers meeting in Paris Tomorrow : http://www.parisbloguetil.com/

CEO Bloggers club in Paris

Once again, I met with other CEO bloggers in Paris for an interesting networking dinner under the initiative of Guillaume du Gardier who is now working for Edelman. The usual entrepreneurs were there such as the talent hunters aka Jacques Froissant and Richard Menneveux who launched a new job search engines with Moovement . Charles Nouyrit , has just left the Group Reflect to join the entreperneur world with The Todeka Project about online identity management. Thierry did a photocoverage and Franck Perrier shot a video of the dinner published on Eyeka, the new video sharing platform he is CEO of.

Finally I had a long and instructive talk with Christian Jegourel (photo below) who has launched YouVox with Laurent Esposito. Somewhere between Agoravox, the social media group and Obiwi (look at their interview by Jean Michel Billaut), they have reinventing magazines online with a really smart web2.0 and user generated aproach. The night was just too short to speak with Francis Lelong who just left Sarenza for a new aventure related to sport.

Diner at EBG (Electronic Business Group) with 350 "e-professionals"

It was the first time I was attending a dinner organized by EBG in Paris... Very suprised to see at least more than 350 professionnals from the web, the IT, the e-advertising,... joining for this event... Web is definitely back...

Colophon 2007 : International Creative Magazines meet in Luxembourg

Many seems to believe (and wrongly I must say) that Luxembourg is a quiet and lost little place ;)
So for those who don't know, Luxembourg has been selected as European HeadCity of the Culture for the Year 2007. This "title" means that an amazing number of great  events is happening all around the year.

If you were in the Grand Duchy between the 9 and the 11 of march you could have attempt to one of the most creative event : Colophon 2007. Organised by Mike Koedinger, a Luxembourgish magazine editor and addict (who publishes some of the biggest magazines here in lux : Paperjam, Explorator, ex-Nico, ...), this event had for objective to invite the most creative magazines internationally.

Mission accomplished as I have been able to see.

For 3 days I have been able to talk with editors, designers, illustrators, magazines fanatics from Brazil, Lituania, Asia, France, Netherlands, UK,... 

The Casino d'Art Contemporain was hosting most of the event and offering enough space for the participants to move from the conference room to exhibits area...

...to the bar or to a temporary shop (base in the veranda, aka the aquarium) selling an amazing selection of the most creative mag. From content to design it was an amazing occasion to crawl around creativity...

Little Luxembourg really rocks sometimes!!!

NB : More photos on Flickr....

Post Blogdelux Party

It was really nice to meet around 40 bloggers in Differdange lats saturday during Blogdelux, the first meeting of bloggers in Luxembourg. Thanks again to all the coorganizers and the one who supported us (bloggers, media,...). Hope to see the next edition coming soon...

Lola2lux made quite a good summary of the event there. But many other published feedback such as Jean-Jacques (ex french amabassador with a real wisedom and interesting questions about the blog phenomenon), Jean-Christophe Dupuis-Rémond (blogger and journalist for France3), Thorben (Luxembourgish blogger and now TV star ;) ). I had a long and interesting talk with Joël but time was a bit too short to have enough time to exhange with everyone such as Laurent, Frederico, Anekdote.net, Moijuju or missKitty (in visit from Geneva),... Atryu came from Belgium and shot amazing pictures that you can watch here. Stéphane Tauziede made a cool videocast and a nice summary of the event. and is inviting bloggers who want to learn how to podcast to contact him.

Adoptez cette banner

Weytjens or Pinto, Carlos Roso et Raùl Reis (Luxembourgo Officioso) have published a report in Portuguese, while Arnolux, Vincent (aka Droopy), Metzblog, Vanou, Paulo Lobo choosed French.

Media didn't forgot to show up... have a look at the videos shot by RTL TV :

By Tango TV :

Or France 3:

Press was there too with Contacto, the newspaper of the portuguese community.

To conclude, that was a great opportunity to meet lots of new faces or to put a face on a blog. As always there is room from improvement... Languages is definitely a challenge in Luxembourg but I believe enthousiasm and open mindeness  are great enablers. Blogdelux blog is now open and we will try to publish interviews and info about the blogosphere from Luxembourg and the surroundings countries (Belgium, France, gerany > The great region). Feel free to contact us with ideas and suggestions for the site or the next event.