ArcelorMittal Webtv Season 2 : Brand Reputation

If you have never had a look at the amazing 2.0 project we are deploying with Vanksen for the worlwide leader of steel, ArcelorMittal, have a look at these episods of the season 2 of their webtv :

Watch more on http://www.arcelormittal.tv

Arcelor Mittal : New Spot : Transforming Tomorrow

Arcelor Mittal : New Spot : Transforming Tomorrow
Vidéo envoyée par culturebuzz

New advertising video spot of Arcelor Mittal, The #1 Steel Industry player in the world. The new branding of the firm has been revealed the 31st of may 2007. More info on http://www.arcelormittal.com & http://www.arcelormittal.tv

The rebranding, new spot and new logo where presented in a very nice launch party at Musée Rodin in Paris.

 

I had the pleasure to meet there with bloggers such as Mry...

Petite Anglaise (I cannot wait for her coming book !) or Gregory Pouy.

More photos on my Flickr...

CFO Magazine (The Economist) talks about ArcelorMittal.tv

Thank you to CFO Magazine (The Economist) for having interviewed me for the article they did about the Arcelor Mittal Webtv. I am really proud about this project we did with our Agency Vanksen/Culture-Buzz.

Here you are a little exerpt :

Unlike the companies on Second Life or MySpace, however, the driving objective of Arcelor Mittal TV hasn't been overtly to capture some perceived "cool" quality of these web communities. Rather, it aims to communicate efficiently with the company's far-flung workforce, a job that nine separate intranets couldn't handle.

Launched in January, the steel company's videos feature interviews with a variety of employees, interspersed with moody music and bold graphics. The slick production values prompted one French newspaper to describe the films as more like Star Wars than a corporate video.

"It's about a steel company, so you need to make it a bit entertaining," says Emmanuel Vivier, an executive at Luxembourg-based "buzz & communication agency" Vanksen, which consulted on the project.

Read more on CFO Magazine website... or have a look at the Arcelor Mittal Webtv.

Vanksen in the International Herald Tribune

Thanks to the International Herald Tribune for their latest article regarding the ArcelorMittal webTV we launched few months ago. I really think this is an amazing project and a very innovative iniative for a company this size (330.000 employees worlwide!) and in such a field (steel industry).

One of the key success factors are the real involvement of Arcelor Mittal management and their acceptance for real openness and potential critics.

As mention Troy Bankhead, our director managing the project in Luxembourg. "We don't censor it ...We allow all the clips. When you see the episode about the automobile sector in the U.S., the employees are saying that they are worried about clients going. You hear plant workers say they are worried about their jobs."

There is always room for improvements and the great feedback from employee, management and media is a strong motivator to improve this video blog day after day...