The 19th of March, don't miss the FT ArcelorMittal Boldness in Business Awards

ArcelorMittal (one of Vanksen Client) is celebrating "boldness in Business" with the Financial Times despite (and maybe especially during) the present gloomy context. They are organising the "Boldness Awards" and even I was surprised to see that the leading world steel maker once again took some daring path in choosing the nominees : from Google to Ryanair or Nomura, they all have been selected according the following criteria : Drivers of Change, Corporate Responsibility, Environment, Emerging Markets, Entrepreneurship, Lifetime Achievement. Let's see who are going to be the winners.

You can even participate by voting for the readers' awards category between American Apparel,  

HCL Technologies, Nintendo, Santander  or....  Twitter! 

ArcelorMittal Webtv Season 2 : Brand Reputation

If you have never had a look at the amazing 2.0 project we are deploying with Vanksen for the worlwide leader of steel, ArcelorMittal, have a look at these episods of the season 2 of their webtv :

Watch more on http://www.arcelormittal.tv

Vanksen is proud to launch ArcelorMittal WebTv

I am really proud to the launch of ArcelorMittal WebTV. ArcelorMittal is now one of the top 50 brands and firms in the world. The webtv (created by Vanksen) will cover during 6 months the challenge faced by 2 huge industrial brands and cultures mixing together to create the number one steel player. It is not that often that you may see such a big firm, especially in the industry field, using blog, videocasts (that you can blog!), RSS and open comments in a very Web2.0 approach. The challenge is huge and ArcelorMittal really decided to document the coming months by sharing the opinion of numerous workers, managers,... via this webtv...that is both targeted for internal and external use.

The website has just been launched and should evolve in the coming weeks thanks to the employee and visitors ideas, critics, and suggestions...  I am proud of the work of our team and happy to see company such as ArcelorMittal being bold enough to adopt such an innovative and a challenging communication. Feel free to discover the trailer of episod2 below :

Arcelor Mittal : The Americas
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