I am really proud to the launch of ArcelorMittal WebTV. ArcelorMittal is now one of the top 50 brands and firms in the world. The webtv (created by Vanksen) will cover during 6 months the challenge faced by 2 huge industrial brands and cultures mixing together to create the number one steel player. It is not that often that you may see such a big firm, especially in the industry field, using blog, videocasts (that you can blog!), RSS and open comments in a very Web2.0 approach. The challenge is huge and ArcelorMittal really decided to document the coming months by sharing the opinion of numerous workers, managers,... via this webtv...that is both targeted for internal and external use.
The website has just been launched and should evolve in the coming weeks thanks to the employee and visitors ideas, critics, and suggestions... I am proud of the work of our team and happy to see company such as ArcelorMittal being bold enough to adopt such an innovative and a challenging communication. Feel free to discover the trailer of episod2 below :
Tout simplement excellent ! A mon avis, très précurseur et inspirant pour de nombreuses directions de com interne / externe.
RépondreSupprimerEmmanuel,
RépondreSupprimerThat's quite an innovative and exciting way of using the power of communities and the interactive capabilities of today's web. I've studied mergers and acquisitions a lot and the number one issue that makes 80% of such operations fail is the inability to create a new culture using ingredients from two or more companies, which at the end of the day boils down to lack of communication, lack of drive and commitment and huge amounts of prejudice.
So what you guys have done with this project may just be much larger than internal communication in my humble opinion.
Congrats!