ArcelorMittal Webtv Season 2 : Brand Reputation

If you have never had a look at the amazing 2.0 project we are deploying with Vanksen for the worlwide leader of steel, ArcelorMittal, have a look at these episods of the season 2 of their webtv :

Watch more on http://www.arcelormittal.tv

CFO Magazine (The Economist) talks about ArcelorMittal.tv

Thank you to CFO Magazine (The Economist) for having interviewed me for the article they did about the Arcelor Mittal Webtv. I am really proud about this project we did with our Agency Vanksen/Culture-Buzz.

Here you are a little exerpt :

Unlike the companies on Second Life or MySpace, however, the driving objective of Arcelor Mittal TV hasn't been overtly to capture some perceived "cool" quality of these web communities. Rather, it aims to communicate efficiently with the company's far-flung workforce, a job that nine separate intranets couldn't handle.

Launched in January, the steel company's videos feature interviews with a variety of employees, interspersed with moody music and bold graphics. The slick production values prompted one French newspaper to describe the films as more like Star Wars than a corporate video.

"It's about a steel company, so you need to make it a bit entertaining," says Emmanuel Vivier, an executive at Luxembourg-based "buzz & communication agency" Vanksen, which consulted on the project.

Read more on CFO Magazine website... or have a look at the Arcelor Mittal Webtv.

Vanksen in the International Herald Tribune

Thanks to the International Herald Tribune for their latest article regarding the ArcelorMittal webTV we launched few months ago. I really think this is an amazing project and a very innovative iniative for a company this size (330.000 employees worlwide!) and in such a field (steel industry).

One of the key success factors are the real involvement of Arcelor Mittal management and their acceptance for real openness and potential critics.

As mention Troy Bankhead, our director managing the project in Luxembourg. "We don't censor it ...We allow all the clips. When you see the episode about the automobile sector in the U.S., the employees are saying that they are worried about clients going. You hear plant workers say they are worried about their jobs."

There is always room for improvements and the great feedback from employee, management and media is a strong motivator to improve this video blog day after day...

Vanksen is proud to launch ArcelorMittal WebTv

I am really proud to the launch of ArcelorMittal WebTV. ArcelorMittal is now one of the top 50 brands and firms in the world. The webtv (created by Vanksen) will cover during 6 months the challenge faced by 2 huge industrial brands and cultures mixing together to create the number one steel player. It is not that often that you may see such a big firm, especially in the industry field, using blog, videocasts (that you can blog!), RSS and open comments in a very Web2.0 approach. The challenge is huge and ArcelorMittal really decided to document the coming months by sharing the opinion of numerous workers, managers,... via this webtv...that is both targeted for internal and external use.

The website has just been launched and should evolve in the coming weeks thanks to the employee and visitors ideas, critics, and suggestions...  I am proud of the work of our team and happy to see company such as ArcelorMittal being bold enough to adopt such an innovative and a challenging communication. Feel free to discover the trailer of episod2 below :

Arcelor Mittal : The Americas
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