Thank you to CFO Magazine (The Economist) for having interviewed me for the article they did about the Arcelor Mittal Webtv. I am really proud about this project we did with our Agency Vanksen/Culture-Buzz.
Here you are a little exerpt :
Unlike the companies on Second Life or MySpace, however, the driving objective of Arcelor Mittal TV hasn't been overtly to capture some perceived "cool" quality of these web communities. Rather, it aims to communicate efficiently with the company's far-flung workforce, a job that nine separate intranets couldn't handle.
Launched in January, the steel company's videos feature interviews with a variety of employees, interspersed with moody music and bold graphics. The slick production values prompted one French newspaper to describe the films as more like Star Wars than a corporate video.
"It's about a steel company, so you need to make it a bit entertaining," says Emmanuel Vivier, an executive at Luxembourg-based "buzz & communication agency" Vanksen, which consulted on the project.
Read more on CFO Magazine website... or have a look at the Arcelor Mittal Webtv.
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