Breakfast with Microsoft : The new generation of Advertising

Microsoft has invited me to speech this morning about the evolution of online advertising (web2.0, buzz, Second life, blog,..)in Le Kong (an amazing place if you like loungy restaurant). It was an interesting event and an opportunity to meet :
- Philippe Balladur from Coca-Cola (a buzzcast and more info about their last innovative projects here),
- Frédéric Boudet from Bouygues Telecom (check their Giiks blog > a real sucess for an enterprise blog)
- Thierry Maillet who just wrote the book « Génération Participation » (about the way consumers are becoming consum'actors and therefore challenging brands and politicians)
- And of course Julien Guiraud, from Microsoft France, a player that seems to be really innovative on advertising lately (Julien has shown us an impressive exemple of 3D interactive advertising embeded in a video game)

Jerôme Bouteiller, from NetEco (who I met 2 days ago at the latest Fannysparty) and Gregory Pouy, who joined us at BuzzParadise as Communication Manager.

Virginie Brethenoux-Levy (Microsoft France) and Thierry Maillet (author of Generation Participation)