Interviewed by the JournalDuNet about the BIC Comfort 3 Advance Campaign

Culture-Buzz (Vanksen Group) and BuzzParadise has been in charge of conceiving and launching the campaign for the new 3 blades shaver from BIC: BIC Comfort 3 Advance. BIC decide to invest 100% of their marketing budget online for this product. Vanksen has deployed an innovative approach mixing influencials seeding, banner purchase, viral banners, viral videos and game, blog,... Have a look at the article the Journal Du Net just wrote about us and the campaign to know more... (french)...